Simplify Your Marketing with AI Content Creation for Therapists
Do you feel like marketing your private practice takes too much time and effort? Between showing up on social media, writing blog posts, and crafting newsletters, it can feel like there’s never enough time to do it all. In this episode, we’re diving into AI content creation for therapists and how it can make your marketing easier, faster, and less stressful.
I’ll share how AI can help you generate ideas, create engaging content, and take the pressure off your plate—so you can focus on building your practice and connecting with the clients who need you most.
AI Tips You Don’t Want to Miss:
- How to use AI tools like ChatGPT to brainstorm bulk content ideas tailored to your niche.
- Prompts to help you create detailed scripts for videos, blog posts, and social media captions.
- Tools like Repurpose.io that streamline content distribution across multiple platforms.
- How to refine AI-generated content to ensure it reflects your voice and resonates with your audience.
Connect with me:
- Instagram: @thetravelingtherapist_kym
- Join the Clinical AI Club: www.clinicalaiclub.com
Sponsored by Alma: www.helloalma.com/kym
Sponsored by Berries: www.berries.icu/therapists
Transcript:
Hey you guys, I love to say that this is sponsored by Barry’s, B-E-R-R-I-E s.icu/therapist. I am, you guys probably know this, the clinical consultant for Barry’s. I’m working with them to make Barry’s the most amazing AI platform for therapists that ever existed. I meet with them usually every Tuesday, but this morning I met with them and they gave me a little update about some really cool product releases probably in the next week or two.
You guys that are using berries already are going to see some really amazing updates. Just a little sneak peek there. First of all, they’re taking away. Or giving you the option, I should say, to not have your notes disappear after 30 days. Because typically they would just disappear. Now there’s going to be a toggle where you can just tell it to keep the notes if you want to.
So you can keep them all in the same place. You can now, this isn’t live yet, so this is just like, not live. So in a couple of weeks it should be live. Where you can, basically keep a client chart inside of Berries. If you want to do that. With the treatment plan and just.
All kinds of stuff. I’ve actually been playing in the I guess you call it like a developer sandbox where you can see the back end. I’ve been looking at it this morning. You guys are going to love this. It’s incredible. So excited. Like everything is just AI ified, you know, where like a regular EHR is just not.
This totally is and it’s just getting bigger and better every day. So I’m excited for you guys to see it when it releases. So I’ll give you a little update. I like to every once in a while just like remind people like who I even am. So I’m also kind of known as the traveling therapist.
I have a Facebook group called the traveling therapist. I live in Airbnbs with my boyfriend. We don’t own a home or anything like that. We just literally move from Airbnb to Airbnb. It gives us a ton of flexibility. We can live anywhere in the world. I take my private practice with me. So that’s a little bit more about me right now.
I’m sitting in my father’s basement. Which is super glamorous, I know, for the traveling therapist. But my dad got diagnosed with early Alzheimer’s. He’s got a lot of health problems going on. So, between myself and my two sisters, we’re kind of like tag teaming. Each other to come and take care of him and to take him to doctor’s appointments and that sort of thing So right now I’m here doing that today and then I’ll be here for a couple more days yeah. So that’s what’s going on. So I want to Somebody did post in that chat thread like last week or the week before about like, Marketing and content creation. So I thought I’d do a quick little overview. I do have a huge module about this already inside of our clinical AI club, but that’s at www.
clinicalaiclub. com where I walk you through a lot of ways to use like Chachapiti or one of the other AIs to help you with marketing. If you’re a therapist and wanting to market your private practice, but I thought I would just talk about a couple of things to do, like three quick tips for bulk marketing.
Content creation. So the first one is batch brainstorming with a I prob. So you can use a I to generate ideas for your specific niche. And I talk about this a lot of you’re using like Chachi PT or one of the other a eyes. It’s really easy. Smart to train it beforehand to let it know about like you and what type of therapist you are and what you specialize in and you know, who’s your audience that you’re talking to?
He’s who’s that ideal client that you’re trying to attract to you. But once you do that, once you’ve got it trained up, you can really use it for a lot of quick bulk content creation type type ideas. So you can even. And I talk about this in other episodes of the podcast, you know, once you’ve got this ideal client trained inside of your AI, then you can really like do so many amazing things with it. But you could also build a GPT which. In the AI club, I’ve got a extensive training about how to build a GPT. But basically it’s this little AI that you build and you train to know your, your voice and everything about you.
But once you’ve got something like that set up in chat GPT, you can use some of these bulk content creation ideas that I’ve got. So Using AI to generate ideas for your niche. So once it already knows about you, you can go in and here’s an example problem that you can use. Generate 20 content ideas for therapists targeting busy parents seeking mindfulness techniques.
So see how niched down that is? It’s very niched down and It’s gonna help the AI be very specific for what you’re trying to do or who you’re trying to attract. So you tell it generate 20 content ideas. It’s gonna give you lots of different things. It’s gonna say oh, you should have a blog post on this or here’s an idea to create a video for YouTube or here’s a full list of posts that you can do on social media So it’ll give you like a range of ideas around what you can do And then of course using AI you just talk back to it.
You know, you say things like oh, that’s great Okay, so for this suggestion for YouTube number seven on your list right here I want you to go more in depth with that. I actually like you to give me a complete script In my tone of voice that will address this, this particular topic that you’re bringing up for number seven for the YouTube video.
I want a very specific script. I want it to be, you know, three to five minutes long or seven to 10 minutes long. And it’s going to give you like really detailed content. A lot of times it’ll sort of give you an outline first and it’ll check in with you and say, does this look right? Is this what you want it to do?
And say, yes, this is especially, this is. Specifically what I wanted to do and how I want it to look like and then you hit enter and it’s going to turn it into a really detailed script for you and of course you can edit it from there or what I like to do is just give it feedback and have it edit it real time for me on the screen so I don’t have to, you know, copy it, go paste it maybe in a Google Doc or something and then edit it from there.
A lot of times I’ll say this is great except for this section. This isn’t really relevant to my audience. I’d love if you would talk about it. This angle instead and it’ll rewrite the whole thing for you like instantaneously And then you’ll have that perfect script for you to take and you know, I like to use like a teleprompter app I don’t know if you guys have ever used those.
They’re super affordable. You just download them from the app store The app store. I think they’re like, like 10 a year or something, a teleprompter app, or if you use CapCut, you can use that too. And you could just take your you know, basically the script and just pop it right into the teleprompter.
You can set the speed. You can watch yourself talking. And then you can also see just sort of the, the transcript going up. And you know, I think it’s important to as you’re talking a lot of times, you know, I don’t know. I can never get the speed right, but I’ll kind of like pause with my finger and then I’ll just keep, you know, read the rest of it.
You can’t even tell you’re reading because, you know, teleprompters, I mean, they’re like small and skinny. So it doesn’t look like you’re reading off a script, which I love. And now I’m really going down a rabbit hole, but then I’ll take that video and I’ll put it over into Descript, this other program that I love so much.
And it has so many magic AI edits now. It’s literally got. You know, God, what do they call it? Magic edit or something like that. You click the button, it takes out the ums instantly, it takes out any long pauses, if it notices that you duplicate words or anything like that, it goes in and it just like takes out the duplicates already for you, it totally edits It’s the video with AI very quickly with just a couple minor tweaks.
I kind of go back over it and make sure it looks right, but normally it’s pretty right on and it’s actually getting just better and better every day. So that’s a quick little like way to use AI with some content ideas, really go down on it and then take it over and publish it right away. You know, you can record these things right on your phone.
These days, you can use the teleprompter right on your phone. Horizontal for YouTube, vertical for like Instagram, that sort of thing. And it just makes it so much easier when you’ve got these AI things in place helping you along. Like I was saying, I use Descript and it basically edits most of it for me after I record the video and then it, I, I take that then I’ve got this thing called repurpose AI that basically anytime I post, I’ve got a set, so anytime I like upload a video over onto Instagram, it notifies repurpose AI and repurpose AI knows that it.
Or I’m saying AI, it’s repurpose IO actually takes it and it reposts it anywhere I want it to repost it. It takes the caption, everything. So it’ll put it on my YouTube shorts. It’ll put it on my TikTok. It’ll put it on my LinkedIn. It puts it on, I mean, you could put it on any social you want. Let’s say you’re big on Twitter or X now, if you’re big over there, wherever you want, it’ll go repost it over there for you.
So that makes it super easy to do. Especially if you’re using like Descript or CapCut where it just has all these AI automations already that are like Like really condensing the editing time that you have to do for these videos and as far as it Accessing your social media. I think there’s one called Minvo. M I N V O. There’s one called One Take AI. Zebra Cat is another one. Vidboard. ai is another one. And with all of these, you can connect your social media and they will look at your style and all of that and bring it back over and let’s say you have like a long form video that you did. Let’s say you just want to like talk for 20 minutes about a topic.
You know a lot about. You could take it into something like Minvo. In Minvo is going to take it. It’s going to cut it down into like, I think they do a minute and 90 minutes. Cuts basically from long form videos, they’ll add those like, you know, captions that you see on Instagram. They’ll add like little emojis and things popping up throughout the video that the AI thinks is appropriate for what you’re trying to do.
So that’s one way. If you don’t want to pay for this stuff, because it does get expensive, that’s why I go through AppSumo. AppSumo basically is a platform that gives you lifetime access to all these things. Most of these programs want you to pay like a monthly fee, like 20 or 30 a month. So it really can add up if you’re not, if you’re wanting to like try a bunch of different ones.
So, uh Uh, I would say buy an AppSumo if you want to or if you want to do it for free This is sort of a hack that you could do You can go to somebody’s social media. Like let’s say somebody’s instagram that you Really love that you’re like god. I wish my instagram was like this. They’ve got the best content They always think of the most clever things what you can do is go into the screen where you can see a bunch of their different Instagrams at once you can even do it on your Desktop, you could see a bunch of their different posts and you take a screenshot of that and you could do it with their phone You know how you snap a screenshot with your phone and then you take it over to Chachapiti or wherever you do your AI you could upload the photo and you could say, you know This is an Instagram Account that I really want to emulate.
I want you to notice the topics that they’re talking about, you know, that the style of their content I want you to analyze the screenshot and give me some really great ideas on how I can duplicate what they’re doing You could do that you can hit enter it’s gonna compute and it’s gonna look at everything and it’s gonna give some ideas because it Already knows your brand and then it’s gonna like see you’re like not competitor necessarily But somebody’s account that you’d like to emulate That maybe is in the same niche as you or something like that and it’s gonna give you some great ideas Based on just that screenshot.
And there are a couple more things I actually wanted to say about all of that. Just some other prompts, just real quick, , another prompt you could do, which is really cool with AI. Once you’ve done all that that I was talking about, you could say, okay, now I want you to create a 30 day content calendar. For a therapist, Facebook page or Facebook group or Instagram, you know, feed, something like that, focusing on stress management tips or focusing on the 20 pieces of content you just listed for me.
I want you to give me a 30 day content calendar for that. ChatGPT will literally, Draw a calendar for you and it’ll give you every day of the week and it’ll tell you exactly what to do for each of those days on the content calendar. So you don’t even have to think about it. You go over to your content calendar and it says, Oh, hop on the camera and talk about the top three stress management tips.
Today or whatever, whatever your niches and it would be like, okay, cool. And then you just pop that back in a chat, GPT, tell me the top three stress management tips. It’ll say, boom, boom, boom. And it’ll know your niche, your audience, all that stuff. Boom, boom, boom. You go just record it real quick and just say top three tips for stress management.
Just like that. Upload it to Instagram or your Facebook page or whatever, and you’re done. It’s that easy. Your story, whatever you want to do. So I hope that helps. And again, this is all, I have a huge module inside the clinical AI club around marketing, and I’m probably going to be doing another one.
. Again, we’re sponsored by Berries, B E R R I E S dot I C U slash therapist. And also Alma is now sponsoring the run your private practice with AI podcast, which is so cool to me.
Alma’s like. Super into AI. They’re really like AI and the whole back end. I think they’ve got, they just released a beta on. Progress notes, even inside of Alma. So if you’re using Alma, you may already have access to that stuff. But anyway, Barry’s Alma, love them both. They are sponsoring this podcast and I’m excited to help you with your content creation. All right. I’ll talk to you guys next week. Take care. Bye.