51. How to Sell AI-Generated Content Without Getting Into Legal Trouble

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How to Sell AI-Generated Content Without Getting Into Legal Trouble

Can you legally sell AI-generated content? The short answer is yes—but there’s more to it than that. In this episode of Run Your Private Practice with AI, I’m answering a question from my Facebook group that comes up all the time: Is it okay to sell what you make with tools like ChatGPT or Canva Pro? The truth is, you can absolutely sell AI-generated content—but editing it is where the real magic (and protection) happens.

Whether you’re creating digital journals, email sequences, or client resources, I’ll walk you through how I think about content ownership, brand voice, and what makes your work truly yours.

AI Tips You Don’t Want to Miss:

  • The legal answer to whether you can sell AI-generated content
  • Why editing your AI drafts is non-negotiable
  • The biggest risks of skipping the personalization step
  • How I use GPTs to streamline my own content creation
  • What makes a GPT different from ChatGPT—and why therapists love them

Mentioned in the Episode:

Connect with me:

Sponsored by Alma: www.helloalma.com/kym
Sponsored by Berries: www.heyberries.com/therapists

Transcript:

[00:00:00] Hey everyone. So this week’s episode is a little different. I’m not at my computer because I’m helping my dad through knee replacement surgery. It’s been a bit of a whirlwind, but I didn’t wanna skip a week of the podcast. Usually I do these live in the run your private practice with AI Facebook group.

[00:00:18] But since I’ll be tied up at that time, I thought, why not have a little fun, let my AI avatar and AI voice help out. I’m experimenting with this setup while I’m away, and I think it’s kind of cool that I can still connect with you. So while I was popping into my Facebook group this weekend, someone dropped a great question I knew I had to bring here.

[00:00:36] Dana asked, Hey Kim, I’m wondering if there’s any copyright infringement concerns when using AI generated content to sell as my own. Do you suggest editing to add or omit to make it your own? She asked this in response to a prompt I had shared about creating a 30 day guided journal to help people working through things like social anxiety, burnout, or grief.

[00:00:59] The idea was to sell it as a PDF download, or even print it through Amazon Kindle Direct Publishing. Such a good question, Dana, so thank you for asking. Let’s dig into it. Legally, yes, you can use AI generated content commercially and sell it as your own tools like Chatt, PT Midjourney, and Canva Pro give you full rights to use whatever you create.

[00:01:19] Whether it’s a product, a course, a journal, or a download, you don’t have to credit open AI or pay royalties. You’re allowed to package that content up, sell it, use it in your emails, on your website, wherever it’s a full commercial license. Now, here’s where it gets interesting. Just because it’s legal doesn’t always mean it’s the smartest business move to publish the AI output exactly as it comes out.

[00:01:39] I always say AI is like a super helpful intern. It can do a lot of the work, but you still need to shape it up. You’ve gotta think beyond the legal side and ask yourself. Does this content reflect your voice, your brand, your expertise? That’s why I always recommend editing your AI content. First, originality matters.

[00:01:56] If someone else runs the same prompt, they might get a response pretty similar to yours, but when you edit it, add your stories, shift the language to match how you talk. That’s what makes it yours. Second, let’s talk tone and voice. AI is smart, but it can still sound robotic or kind of flat. Even with great prompts, you may still need to tweak the output so it feels more you.

[00:02:17] I’m big on that friendly, real talk tone, and sometimes I have to massage the language to make sure it sounds like me, not a bot. Third, you want to avoid accidental overlap. AI pulls from tons of public data. It doesn’t copy, but it can sometimes generate content that sounds pretty close to what’s already out there.

[00:02:34] Editing helps make sure you’re not unintentionally recreating someone else’s stuff And lastly, connection. This is the big one. Like when you add in your own experiences, personality, and maybe even a little humor or those inside jokes your audience or clients get, it makes your content feel more human.

[00:02:52] People buy from people they trust, not from something that reads like it was spit out by a machine. So yes, you can absolutely sell AI generated content, but I always treat it like my writing buddy, not my ghost writer. Let it do the heavy lifting, then take that draft and make it something only you could have created.

[00:03:09] If you ever want help building a system for turning those AI drafts into content that sounds like you and actually connects with your audience, you know where to find me. I’d love to help you figure it out. In fact, my GPT building service is selling like hot cakes, and I just love helping therapists build their own GPTs.

[00:03:26] I’ll share the link in the show notes for you. So what exactly is A GPT? GPT stands for? Generative pre-trained transformer. I know it sounds super techie, but here’s the down to earth version. GPT is basically a type of artificial intelligence that’s been trained on a huge amount of text from the internet, everything from articles to books to blog posts.

[00:03:48] It learns patterns in how we write and speak. So when you ask it a question or give it a prompt, it knows how to respond in a way that feels human. You can think of it like a super smart writing assistant that’s read the entire internet and can help you brainstorm. Write content, organize ideas, or even role play potential scenarios.

[00:04:05] It doesn’t think like a person, but it’s really good at sounding like one in the cool part. You can actually build your own custom GPT, which is like giving it a specialty. For example, I’ve created GPTs for therapists who want help with marketing, boundary setting, content planning, or even figuring out their niche.

[00:04:24] It’s like training your own little AI intern that works. The way you do. I’ve created over 40 of them and almost once a week I think of another one that would help me. They’re like a little army of assistance I turn to for everything I do. Let me know if you wanna try building one for your practice.

[00:04:39] It’s easier than you’d think, and really fun to build. That’s it for this week. Thanks for hanging with Clone Kim while I care for my dad and a huge shout out to my AI tools for helping me still show up for all of you.