Creating a High-Converting Sales Page with AI
If the idea of writing a sales page makes you cringe, you are not alone. In this episode of Run Your Private Practice with AI, we are breaking down how to create a high-converting sales page using AI in a way that actually feels aligned with your work as a therapist. Instead of feeling pushy or salesy, you will learn how to reframe your sales page as an extension of your clinical skills, while using AI to simplify the entire process and finally get your ideas out into the world.
AI Tips You Don’t Want to Miss:
- Reframing the sales page so it feels aligned instead of salesy.
- Using AI to understand your ideal client’s pain points and language.
- Writing headlines that actually grab attention and keep people reading.
- Turning your offer into a clear, compelling transformation.
- Simplifying the entire sales page process using AI tools.
Mentioned in this episode:
Speedy Sales Page with AI https://aicoachondemand.com/speedy-ai-collab-kym?am_id=kymtolson2599
Connect with me:
- Instagram: @thetravelingtherapist_kym
- Join the Clinical AI Club: www.clinicalaiclub.com
Sponsored by Alma: www.helloalma.com/kym
Sponsored by Berries:www.heyberries.com/therapists
Sponsored by Auralink Pro: Start your free trial and use code KYMTOLSON for 20% off www.auralink.com/pro
Transcript:
[00:00:00] Hey everyone and welcome back to Run Your Private Practice with ai. I am so excited to be here with you today because we’re gonna be talking about a topic that I know makes every one of us cringe a little bit, like full body cringe. We’re talking about writing sales pages, and I know just the word sales can feel icky.
[00:00:19] It feels so far removed from the heart-centered work that we do as therapists and we’re trained to listen, to connect, to hold space. Not to write marketing copy. It can feel unnatural, pushy, and just plain difficult for us as therapists. We weren’t trained with it. It feels yucky and it feels like counterintuitive to what we’re doing as therapists in general, especially if you’re like me and you’re wanting to scale outta that one-to-one model that’s kind of keeping me trapped.
[00:00:47] And you know, I can only make this much money every year ’cause I can only see this many clients and still do my job well. So a lot of us wanna have side hustles or side products. But the thing that really keeps you stuck is like, how do I create a sales page? I talk to therapist in the clinical AI club.
[00:01:06] Almost every time we have a session, somebody says, Kim, I’m so overwhelmed. I’ve got so many ideas. I have no idea what to do about it. I want to like sell this thing. I don’t know how to do it. Now in the Thera AI hub, I did create a GPT, essentially couple GPTs, one that walked you through how to create a scalable offer.
[00:01:26] And then I’ve got another one that’s like a marketing funnel specialist. So you go into that one and it kind of like helps you set up the funnel. Like what should it say on the sales page, like how should I collect emails? That sort of thing. And then I’ve got like a copywriter in there for you. So all of that is kind of done for you.
[00:01:43] You sort of piece it together. Still, what happens is I don’t really know how to make the sales page like graphically, how do I create it? How do I make it look pretty? That sort of thing. So this is a huge roadblock for a lot of therapists or coaches, anybody in general in this field that wants to expand outside of the one-to-one model and create products that you wanna sell, or even a sales page for, like a webinar you might wanna host something like that.
[00:02:07] Any kind of like selling type page that’s gonna convert people to buy your products, it’s hard to do. It’s a huge roadblock for people. Okay, so all that said, let’s just take a deep breath and I wanna offer a reframe around it. Okay? Because everybody gets caught up in this, like a lot of therapists get caught up in this.
[00:02:24] Like, sales are icky, I’m not gonna do it. I don’t wanna do it yet, right? Think about it like this. What did the sales page wasn’t about selling it all? What if it was simply an extension of the clinical work that you’re doing? Right? So a lot of the coaching I do talks about what is that one thing when you’re in with your clients that you find yourself saying over and over and over again, or that one skill or that one model that you’ve refined and it’s like your personal touch on it, or you’re the only one that does it that way.
[00:02:54] What is that? So we reframe it that way. That helps a lot of therapists get outta like that icky mindset kind of thing about sales, and puts it into a frame of, I can expand this out of just like the, you know, 40 clients I see, or whatever, and give it to the rest of the world in a different format. And the page that I’m gonna create for that is going to help get that information out into the world.
[00:03:18] So reframe it that way. And then let’s talk a little bit about like AI and sales pages and how to make that happen a lot faster, if that’s what you wanna do. Now that we’ve kind of talked through this, if you wanna learn like, okay, now how do I get past that part? Because maybe you’re listening, you’re like, yeah, I’ve already done that.
[00:03:34] I’ve been there, done that. I’ve got like 15 ideas already created. I have no idea how to sell this thing. Let’s talk about that. So I’m here to tell you, you don’t have to do it alone. You don’t have to spend weeks agonizing over every single word on the page. We have an incredible tool at our fingertips that can make this process not just easy, but actually fun.
[00:03:54] Of course, I’m talking about using ai, right? Artificial intelligence is the ultimate co-writer, the ultimate brainstorming partner. It’s gonna help you create a sales page that feels authentic, connects deeply, and does the heavy lifting for you. So if you’re ready to stop dreading your sales page and start creating something you are proud of, stick around.
[00:04:13] I’m gonna give you three super practical, easy to implement tips that you can use today to get started. I do want this to be super actionable for you, so grab a notebook or open a new doc or your notes app on your phones, because I want you to try these out. So the most important part of any sales page is making your ideal customer or ideal client feel seen, heard, and understood.
[00:04:36] That’s the key to the whole thing. You’ve been through sales pages, you know like, oh my God, this one’s speaking to me. I have to buy this right now. That’s what we’re trying to do and we’re gonna make it a little bit easier for you. I’m gonna give you a prompt to help you do that. So you need to speak their language.
[00:04:50] You need to reflect their exact pain points to them back to them. So they’ll say something like, wow. She’s like living in my head right now. How do you do that? You ask them. Or in this case, you ask AI that’s pretending to be them. So here’s a way to do that. Go to your favorite AI tool like chat, GPT, Manus, perplexity, whatever you’re using right now.
[00:05:11] Whatever you’re loving. Claude. Most people love Claude for writing sales pages and that sort of thing. And go use this prompt. You’re gonna tell it to act as your ideal client. Be very specific. For example, you might say. I want you to act as anxious. Annie, a 30 5-year-old therapist in private practice who’s completely overwhelmed by paperwork.
[00:05:29] She feels like she’s drowning an admin task, and her notes are always late and she’s terrified of getting audited. She’s losing her passion for the work because of the burnout. I’m gonna ask you some questions and I want you to answer from her perspective, using her words in Felix, and then you hit enter and you’re gonna have a conversation, ask you questions like, Annie, what’s the hardest part about managing your paperwork?
[00:05:48] Would have you tried to do to fix this in the past? What are you most afraid is gonna happen if it doesn’t change? What does your dream work life look like? And then the answers you get back will be pure gold. You’ll get the exact phrases and feelings of your ideal client. You can literally copy and paste the language directly into the pain points section of your sales page.
[00:06:07] It’s really empathy on demand. Using that specific prompt and going through the interview and getting the pain points, it’s worth it because you need those pain points to be able to actually sell your product. Effectively and have it convert and people actually wanna buy it. Once you’ve got like your pain points in your language, you need to grab the attention of the person that lands on your sales page.
[00:06:27] So the headline is one of the most important parts of your sales page. If it doesn’t resonate, they won’t read the rest. So you’ve gotta like hook people in immediately with that first headline. So instead of just guessing, you can use the classic copywriting framework and have the AI do the creative work for you.
[00:06:44] A great one to start with is the A IDA framework, which stands for Attention, interest, desire, and Action. Here’s the prompt that you can use. I’m creating a sales page for a workshop that teaches therapists how to X, Y, Z. My target audience is burnout therapist who hate paperwork using the A IDA and your AI will already know what that is, but you can write it out.
[00:07:05] Attention interest, desire Action Framework, generate five different headline options for the sales page. What you’re gonna get back is a list of powerful attention grabbing headlines. It’s something like this, tired of typing. Write your progress notes in two minutes with ai, or the secret to finishing your notes before you leave the office.
[00:07:23] Or imagine a world where your paperwork is done and your evenings are free, and you could see how powerful that is. So you’ve used these formats for any offer that you’re making, thinking of putting together that one offer that you’re always saying over and over. Good. To your own clients and you know, like that.
[00:07:37] If the rest of the world had this, they would wanna buy this immediately. Use these prompts with it, and it’s gonna get you started with the pain points in the headline. Now, number three, you’re gonna wanna write a what you get section in a few seconds using ai. So this is another spot where people get stuck.
[00:07:52] You know what’s in your course, you know it’s in the workshop or whatever you’re offering, but it’s hard to listen in a way that sounds exciting and valuable to people, and people are not buying. Your product necessarily, they’re buying the transformation that you’re gonna offer them. So this part is super important to nail.
[00:08:09] So you can let AI do that for you too, right? All you have to do is beat it your outline seriously. It can be messy. Bullet point list from your brain, anything you want. What I do is I take my perplexity comment browser, and I go to my courses that I’ve already built. I open up the perplexity assistant and I say, review this course and all of the components, and I want you to gimme a rundown of everything that’s in here, and then I use a prompt like this one that I’m gonna share with you.
[00:08:32] I’m creating a what you get section for my sales page of my new course. Here’s the course outline. Please turn this into a compelling benefit driven list that I can use on my sales page. Focus on the transformation, not just the features. So I have the ai go look at my course and do a summary on its own without me having to let go and like give all these details.
[00:08:53] Then I come back, put a prompt in like that and it’s gonna say, here you go Kim. Here’s everything that you need to put, that’s gonna explain the transformation about your course, or your product, or whatever, your webinar, whatever you have coming up. So you could see how powerful this is, right? If you’re able to do that, just with these tips, you can make huge progress on your sales page.
[00:09:11] You can get the right language. You can nail the headline, you can build out the value proposition, as we call it. And honestly, for some of you, this might be all you need to get unstuck and get that page done. And if so, that’s amazing, go for it. But as I was playing with these tools, I realized that these tips are great for getting you started.
[00:09:28] The real magic actually happens when you put it all together. When you have a seamless workflow from start to finish, when you can sit down and in a single focus session, walk away with a completed high converting sales page at you. Genuinely are excited to share with others so that it doesn’t feel icky at all.
[00:09:44] It feels exciting and fun and I’ve figured out how to master this. I’ve got a lot of mentors, people I follow that have like helped me along the way, figure out how to build these AI sales pages a lot easier than I used to. I used to like have to drag and drop little blocks and copy and paste and all that.
[00:10:01] You don’t have to do that anymore, and that is such a time saver because we have AI tools that’ll do it for us. So something I’m really excited about is I’m partnering with Brittany Long. She is a good friend of mine. She’s an AI guru. She was my coach for about a year and a half. I had her as a coach that helped me get all the systems set up in my business using ai.
[00:10:23] It taught me how to do better systems, and now I teach others how to do the same thing. We’re teaming up together with a workshop that takes you from a blank page to a fully finished sales page. We’re not just giving you tips, like if given you here, you could use these tips. It’s gonna help you a lot.
[00:10:36] But in this workshop, it’s an hour long. We’re literally gonna teach you how to go from no sales page at all to a fully written sales page. Brittany’s gonna give you all her prompts, her tips, tricks on how to do it, how to build a sales page out with the ai, and if you come to the workshop, your sales page will be done before you leave the workshop at the end of the day.
[00:10:57] Then Brittany’s gonna tell you how to like put it out there into the world for sale. It’ll basically already be written and beautiful for you, and you could take it and you could put it on any platform where you’re hosting courses, digital products, that sort of thing. Or you could just keep it right there on that page and sell it live from that page.
[00:11:14] And Brittany’s gonna walk you through how to do all of that. I’m excited. I’m sure I’m gonna learn some new tips that I don’t even know about how to create these sales pages. I’ve been building some out, and just for the listeners here, Manus is great for this. Manus, you can give a really great outline of what you want the sales page to look like based on those prompts that I already gave you.
[00:11:33] Turn this into a sales page and if there are ways to take it and just take the HTML code over to a hosting site and put it up. Brittany knows all the shortcuts. She knows how to do that very quickly. Now, I did this recently with my friend Amber Leida. You guys might know her. Amber was like, Kim, I wanna like update my website.
[00:11:52] I need the new landing page, not a sales page, but just like all this copy she already have had written. So we did it together. We went over to Manus and got the HTMO and we figured out how to put it over on her Squarespace site. And it took us about an hour, maybe an hour and a half to figure the whole thing out.
[00:12:10] It’s gorgeous, it’s a perfect page. It matches their website so that it’s very easy to do this. And if you build out these sales pages, I’m sure Brittany’s gonna be giving lots of tips around, okay, now that it’s built, how do I put it on my webpage? How do I put it, you know, I use Kartra. How do I put it over in Kartra so I can sell it from there?
[00:12:27] It’s gonna be a fully functioning sales page, so I’m really excited about that. So. I hope you’ll check it out. I’ll put the link down under here. If you wanna come to the workshop, you get lifetime access, you get the recording, all of that, and you will leave. If you come live, you’ll leave with a fully functioning sales page for whatever that product is.
[00:12:46] That’s just been like sitting in your hard drive, like ready to go that you’ve already built out. You just don’t know how to sell it. This is gonna sell it for you. So I’m really excited to share this with you guys. Click the link down below. Let me know if you have any questions and try out those prompts that I shared with you to get maybe going with some ideas for building your own sales page and let me know how it goes.
[00:13:04] Talk to you later. Bye.