Boost Your Private Practice with AI-Powered Website Copy (Prompts Included!)
Do you ever feel like your website isn’t doing its job? Like it’s just sitting there, not bringing in the clients you know it should? In this episode, I’m diving into how you can use AI-powered website copy to create a site that actually speaks to your ideal clients and gets them to book with you.
We’ll dig into why your website might not be converting, the common mistakes therapists make when writing their copy, and how AI can take the stress out of the process. Plus, I’ll share tips to help you tailor AI-generated ideas so they truly reflect your voice and practice. If you’re ready to turn your website into a tool that works as hard as you do, this episode is for you.
AI Prompts Mentioned in the Episode:
Here are some prompts to plug into ChatGPT or Gemini to help you create an AI-powered website copy for your private practice:
- Prompt for Making Your Copy More Approachable:
“Rewrite this paragraph to sound conversational, warm, and approachable: [Insert text].” - Prompt for Creating Client-Focused Headlines:
“Generate three benefit-driven headlines for a therapist specializing in [your specialty], highlighting how the client will feel after working with you.” - Prompt for Crafting a Call-to-Action (CTA):
“Write three inviting CTAs for a therapist offering free consultations, emphasizing ease and encouragement to schedule.” - Prompt for Identifying Client Struggles:
“List three common emotional struggles clients with [specific issue] might face, written in a relatable tone.” - Prompt for Improving Engagement on a Services Page:
“Rewrite these service descriptions to highlight how they solve specific client problems and improve their lives: [Insert descriptions].”
Connect with me:
- Instagram: @thetravelingtherapist_kym
- Join the Clinical AI Club: www.clinicalaiclub.com
Sponsored by Alma: www.helloalma.com/kym
Sponsored by Berries: www.berries.icu/therapists
Transcript:
Let’s talk about copywriting and Websites for therapists and how you can use AI to help you with that.
People ask me this question all the time We have a whole module on it inside of the clinical AI club But let’s let’s just go over it a little bit. So basically your copy is your handshake With potential clients so it should make them feel understood and confident that you can help and you guys know we get about like 2.
5 seconds on a website and if you don’t catch somebody’s attention immediately, they’re gone, you know, they’re looking at somebody else So you have to be really really good with your website copies to copy this these days Every day people are saying, Oh, I’m seeing less and less clients. You know, my marketing efforts are falling flat, that sort of thing. So a good place to start is with your website copy. So here’s something you can use AI for website stuff. You can use it to research and refine your message on your website.
So here’s a prompt. That I want to give you guys and I’ll put these down in the comments and copy and paste maybe you want to but the prompt is, what are three common emotional struggles people with anxiety search for online? write this in a friendly and relatable tone. So you can say that and it’s going to give you a really good output.
Now what you could do with that output is say, I’d like for you to Use this content to inspire a clickbait type headline on my website that people are going to read and immediately want to know more about me. So you can continue on with like ChattyBT or Gemini or whatever AI you use with that type of thought process to help you with that.
Or you could say you know, write, write me three blog posts related to this information that you just gave me back. And then you can copy and paste it and put it on your website. That’s going to attract your ideal customer if, if, You know, for example, your ideal customer is somebody with anxiety, right, that’s searching online for help.
So quick fixes for impact. That’s the next thing that you can do. So quick changes to headlines and language can make your site resonate more deeply with clients.
So you can use AI for this to generate client centered benefit driven headlines for them. So here’s a prompt, write a headline for a therapist. In anxiety relief, focus on benefits to the client. And then the AIs gonna say something like Break free from worry and rediscover calm in your daily life.
Something like that. And you can compare it to, like, generic alternatives Like around, you can say, you know, Now take this headline and I want you to give me like Three other alternatives that might be even more interesting for my ideal client who is blah, blah, blah. And then, you know, say what your ideal client is.
So those are just some quick, easy ways that you can use it. call to actions on websites. So a lot of people, I, I don’t know, I mean, maybe it’s a therapist mindset. Like, they don’t really want to do the call to action, like book now, that kind of thing and you’re missing an opportunity because I don’t know about you, but if you’re on social media, right?
And somebody has like a reel on Instagram or something like that and it says You know, like for more or something like that, like you have to actually direct people on what to do and it seems like some therapist type of mindset is like, well, I don’t want to be pushy or anything. If they want to work with me, they’ll work with me, but that’s not going to work.
You’ve got 2. 5 seconds. They’ve read something and there’s a button right next to some really good copy on your website and it says book with me now. They’re way more likely to book than if you didn’t put anything there. I don’t know why it’s psychology or something. So. Call to action. Clients need that clear, gentle direction to tell them exactly what to do next.
And you can use AI for that. You can say, write three variations of a CTA, call to action, for a therapist offering free consultations. So, this is what you might get back from CHATGVT. I put this in myself. Let’s see what it gives us. Take the first step toward healing. Book your free consultation today.
Ready for a change? Let’s connect. Schedule your free 15 minute call. Or another way is your path to relief starts here. Click to book your free session. So these are for consults. If you’re like, yeah, I do consults. And it’s just like, lost in your copy somewhere. It’s not as likely that they’re going to book with you.
So using chat to BT or Gemini or whatever to do these call to actions, you could even copy and paste your like website page and say, what would be the best call to action for this page? And it’ll say, you know, let’s say it’s on a blog post page, you know, it’ll say, oh, these blog posts are blah, blah, blah about this, this, and this.
If you want to know more about anxiety and the ways I can help, click here. It’ll give you like different CTAs, if you can’t really think what’s on your website, but it’s super important. And a lot of people don’t realize that you really have to direct people to what you want them to do. And if you want clients, that’s what you’ve got to do on your website.
AI tools like ChatGPT, as I’ve been saying, they make it really easy to test. to tweak and improve your website copy quickly and affordably. So, you can use AI to rewrite stale copy into fresh, engaging language. So, let’s say, and I’ll give you a prompt, let’s say you know your website is not converting, You can copy and paste it, like I was saying before, the whole page of your website, or you can even take a screenshot and you can say, Why isn’t this converting?
What’s happening here? What, what do you recommend to improve this to get more clients? And a prompt is rewrite this paragraph to make it more conversational, conversational and approachable. I used evidence based techniques to help clients reach their goals, and then the AI might come back and say, Let’s work together to figure out what’s holding you back, and use proven tools to help you move forward.
Right. That’s way more engaging than just like blah, blah, blah. You know, I do EMDR. I blah, blah, blah. Clients don’t really care about that. They don’t want to know all about your modalities and your training and all that stuff. They’re more interested in, you know, how you’re going to help them. Improve whatever’s going on with them.
That’s basically what they want to know how and then your AI Output you can tell it to talk that way and this one just did already with this prompt that I put in I think that’s great. Let’s work together to figure out what’s holding you back and use proven tools to help you move forward That’s pretty good chat GPT just came up with that So it’s super easy to rewrite your website content, especially if you’re not getting a lot of conversion or people reaching out to you from your website.
It’s really important and it takes two seconds to just like copy and paste the copy or do a screenshot, upload it to chatupt and say, tell me what’s wrong with this page. It’s going to give you tons of ideas. I’ve done it on. Yeah, all my websites and really any sales page I have or any product that I’m selling.
I’ll just like say hey this converted it 2 percent I’m looking for 10%. What do I need to change to make this conversion happen better for me? It’ll give you tons of ideas. other things is like taglines You know rewriting your profile just to say, basically, I want you to explain the transformation to my potential client when they land on this page, the first thing I want them to see is You know that I work with blah blah blah and this is exactly where I know they are their pain points And then that’s exactly how I’m going to help them get from A to B You could tell it to do that.
It’s going to come with an amazing copy for you So those are just some ideas I wanted to talk about Some other things are we talked about this in other episodes too, but if you go and Search for keywords like on moz. com moz. com. You can go over there and you can do some competitor research of people in your niche that you know are competitors in your location or your particular niche.
You can go over there, you can do the competitor research, you can see what keywords are popping up for them, how they’re getting leads and that sort of thing. You can even click through on Moz. com to the different traffic sources that they’re getting to get a lot of hits from potential clients.
And then you can say, these are the keywords that are ranking really high with my competitor. I want you to write, some copy from my website that hits all these keywords, but make it sound super conversational. Approachable, relatable, but I want these keywords to be on the website page because we know SEO is going to, pick up on that if those are the keywords that are already hitting for somebody else and they’re not too high ranking because if it’s too high ranking, you’re not going to be able to really rank for it, probably, anyway, that’s just some tips of some things you can do with AI.
Go use some of those prompts, especially if you’re not getting a lot of conversion on your website. Use some of those prompts and see if it helps. Change things up, change a couple things, analyze the stats in the back end of your website, and see if it improves.
See if you get more client calls, okay? Alright, well again, this is sponsored by Berries, B E R R I E S dot I C U slash therapist. Love Berries, their progress notes, treatment plans, they do client homework emails. And there’s a lot of stuff coming. I can’t really disclose it all yet, but you guys are just not going to believe what’s coming with berries and I didn’t meet with them this week because I was at the pink concert.
I went to see pink in Orlando with a friend of mine and usually I meet with berries on Tuesdays and they give me updates. So I don’t know, but I bet they’ve got even some, some really cool stuff already ready to release that I probably don’t even know about yet. So I’m super excited to hear what they’ve got coming.
I hope you guys will go check it out. If you use the code 50 from Kim, you get 50 off your first month of berries. So do it, go use it, try it. You can write your treatment plans, your progress notes, your intake in like two seconds. It’s amazing. Bye everybody. Have a great day.