18. Turn One Video into 30 Pieces of Content: AI Hacks Every Therapist Needs to Know

In this episode of *Run Your Private Practice with AI – Ask Me Anything AI*, sponsored by Berries, I dive into a topic I know many of you are eager to explore—content creation using AI. As a digital nomad and multi-passionate entrepreneur, I recently had an incredible experience with a new AI-powered content creation machine developed by Brittany Long, the Queen of Evergreen. This tool, which seamlessly integrates ChatGPT with Zapier and Google Sheets, is a game-changer for therapists and other professionals looking to quickly generate high-quality content from just a single video. I’m thrilled to share how this innovation can create 30 pieces of content from one video, saving you immense time and effort.

I also tackle a common question I get from the Clinical AI Club: How can we speed up content creation using AI? I break down how AI tools, like the new Canva GPT integration, can help us efficiently create and customize everything from social media posts to blog articles, and even marketing materials. I wrap up the episode by discussing the exciting future of AI in therapy practices and how these tools can not only enhance your marketing efforts but also improve the overall efficiency of running your private practice.

**Key Points:**
– Brittany Long’s AI-powered content creation machine! Mind Blown!!
– How to leverage AI tools like ChatGPT and Canva GPT for efficient content creation.
– The evolving role of AI in simplifying and enhancing private practice management.

**Links Mentioned:**
– Brittany Long – Content Creation Machine: https://kymtolson.krtra.com/t/iwsHvR7LITXc
– Clinical AI Club: https://www.clinicalaiclub.com
– Berries HIPAA-compliant progress notes: https://berries.icu/therapists (Use code “50fromKym” for 50% off your first month)

Transcript: 

0:00  

Welcome to Ask me anything. Ai sponsored by berries. Really excited to be here today. So I don’t know if you guys know that about me, but I live in Airbnbs. Every couple of weeks, I move to a new location. I have a whole other Facebook group called the traveling therapist. If you are ever interested in being a digital nomad or anything like that, go check it out, because you can do that as a therapist. But part of what I do is I’m also a multi passionate entrepreneur. So in addition to being a therapist and having clients, I see about four clients a month, once a month. Really, I don’t have a lot of clients anymore, but I do have multiple income streams. And something that people ask me all the time in the clinical AI club is, how do I create content with AI and just do it easily, quickly, right? So I’ve got something to tell you today. I’m super excited about this. I have a coach. Her name’s Brittany, long if you want to Google her, she’s the queen of evergreen. Also win with systems.com. Is another website. She’s really big into systems, and she’s huge into AI. So I thought I would just tell you guys about this. I just had, like, a coaching call with her before I left my last Airbnb. Now I’m traveling to my next Airbnb, and you know, we’re talking about content creation, and she set up a content creation machine for me using AI, and that’s why I’m talking about it, because this is the AI group. It’s freaking incredible. So she’s figured out how to incorporate chat GPT into Zapier into some Google Spreadsheets and connect it to right now, when I upload a video into a program, it analyzes the video that I’ve uploaded with by the transcript, and then it turns it into like 30 pieces of content from that one video that I uploaded. So after I get to my next Airbnb, I’m going to download this, I’m going to upload it over there, and it’s going to turn it into a ton of content for me automatically. Just does it with her own copywriting. She’s a master copywriter, so she put it all in there. I’m super excited about it being her, you know, coaching client. I get access to this stuff. But she told me today that she’s actually releasing this to the public. She’s going to sell the content creation machine to everybody, and she gave me a link to share with you guys. It’s super beta, so it’s an introductory price. I don’t even think it’s for sale yet. I think if you’ve clicked the link, you’ll go onto her wait list. But the amount of time that you’ll save, even as a therapist, trying to manage your private practice, market your private practice, anything you do, you do, like, a five minute little video like this, you could put it in and it’s going to turn it into a blog post. It’s going to turn it into an email. It’s going to turn it into social media posts. It gives, like, these really awesome hooks. You know, when you’re on Instagram and somebody has a really good hook, and you’re like, oh, that draws me in. It makes me want to watch it. It’s got all these hooks already written for you, and it’s all in her voice, and she’s like a professional copywriter. So I’m just super excited about it, and I just want to share it with you guys, because I do see this question all the time, especially in the clinical AI club, like, how do I market my practice using AI? I suck at marketing. I don’t know how to do it. This is a way to do it, and it’s like a one time beta price, and you’re going to get access to this content machine that she builds out for you based on, you know, what you have going on. I’m really excited about it. And I mean, you could do something similar with chat, G, P, T, of course. You can program or Claude or Gemini, whatever you want to use. You can program it to say, like, here’s a transcript from this video I just did, and I want you to turn it into blog posts and email all that stuff you can mean and really do that with chatgpt, but then you’ve got her, the professional copywriter on the back end that’s already put it in how to write it exactly right. Because I don’t know about you guys, but one of the major challenges with AI is training it to sound like you and or to sound like a really good copywriter, which I’m not you can put prompts in, like, hey, I want you to act like social media copywriter who understands private practices for therapist and wants to promote a mindfulness workshop that I’m going to be doing in a month, or whatever. So you can train it like that. Then you could say, turn it into a blog post, turn into this, turn into that, but this content machine, it’s like, done for you, like you don’t even have to put the pros in. It automatically does it for you and puts it on a spreadsheet. So I just is so excited. This is what a geek I have around AI. Like seeing this thing is just like the possibilities are endless. So I thought it would bring that up today, in case anybody was thinking about that or wondering how to be a better copywriter or to do better marketing with AI, that’s a way to do it. This is a way to do it. The link is here in this video if you want to check it out. Though, do you have any questions or anything for me? For Ask me anything? Ai, somebody did post a question in the Facebook group yesterday. I haven’t had a lot of really a chance to investigate this too much, but the question was around, how do I, like, speed up my content creation using AI, was what I got from and I’d have to go back and read a bit. It was essentially that question, and this is an age old question. I get it all the time. It’s like, How can I just make this process quicker? So something like using this content machine I’m talking about would really help with that, because you could take the content and the copy.

5:00  

Okay, and programs like Canva now they have where you can pop in, like, really descriptive phrases into Canva, and it’ll create images for you. Also with chatgpt, there is a GPT that, if you go into chatgpt and you Google like gpts, and you type in, what would you type in Canva? You could just type in Canva, basically. And it’s sort of like a plugin that connects with Canva. So if you click on it, it lets you connect to Canva Once you’re connected, anytime after you use that particular Canva GPT, anytime you want to reference that Canva GPT, you can say at Canva after you’ve initiated it. You have to initiate first. But after you do, you say at Canva and chatgpt, and it’s going to know that it needs to go pull on that particular GPT that you’ve already used in your chat GPT account. So what you could do with that is you could say, I want to do a worksheet for my clients around whatever topic, right? First of all, write the content for the worksheet. Now I want to say at Canva. I want to pull up Canva, and I want you to find me the right templates that would be perfect for this. So right now, what it does is it’ll pull up a bunch of templates you can click through right on chatgpt, over to Canva, which, if you guys are watching you don’t know what Canva is. It’s a free or paid version, but the free version, even you can do really killer graphics really easily. We have tons of templates over there that you can use for social media. But if you click through with chatgpt, it’s going to open up that template already for you, so it’s going to save you time so you don’t have to go searching. So that’s one way to do it. But today, or maybe it was yesterday, Canva released details about a partnership with something called Leonardo AI. And Leonardo AI, I haven’t had time to explore it. This is like brand new news. I think it came out yesterday, is image generating, but I also think it can do text content that you can magic edit. Canva has this thing called a magic edit suite, basically where you can go in magic edit this stuff and then bulk create across different designs. If you’ve got content that you want to create in multiple places, you can bulk create and then tell it to put it on a bunch of different templates, is my understanding. I need to go play with it to figure out for sure that’s how it works and it’s brand new. So of course, it’s going to be evolving. But I think eventually, with Canva and chatgpt, or the AI that they have in Canva, which is probably an open AI source. I think you’re going to be able to generate those images really quickly. And I’m hoping that you’ll be able to just put the text in and have it pre populate on these different templates. Right now, they do have a way that you can make a Google Doc. You can go copy from the Google Doc, put it over in Docs, and Canva and hit, put it in there, hit docs and then magic create, and it’ll do like a PowerPoint presentation for you, super easy. We did a workshop in the clinical AI club where I walked everybody through how to create a presentation much quicker. Because I don’t know about you guys, but if you’ve ever tried to create one on your own, it’s pretty tedious, because you’ve got to pick the graphics and the fonts, and you’ve got to, like, duplicate pages, and then you can put your content in, but with the magic presentation creation in Canva, it’s really simple. Now, the templates are not fantastic, but it does give you, like, a really good setup, a good base that you can go from there, and then you can edit all of those different things that you want to put in there. Like you can edit like the colors. You can edit the text font, but for the most part, it’s already in there, so you don’t have to, like, create a presentation from scratch. So like I said, in the clinical AI club, there’s a whole workshop on it. If you join the AI club, it’s $9 a month. It’s super cheap, but has tons of content. And that’s one of the workshops we do together. And occasionally we will do workshops like that to help you guys figure out the stuff and get it really going in your businesses. So that’s all I have to say about content creation. Really, there’s tons of other things we could talk about with it, but this is only a 15 minute meeting marketing prompts, all kinds of different prompts that can give you ideas on what to do. So anyway, really exciting stuff. I hope you guys will go check out this link that I put in here for the content creation machine. This thing is going to save you so much time. It’s insane. I can’t wait to play the vine. I have put my virtual assistants on it, and they’re going to every time there’s New content uploaded. Now, Brittany, help me set this up. They’re going to be zapped an email that’s going to say there’s new content in the content machine, and they’ll know to go look and see if they want to grab anything social media hooks or emails, just all kinds of content in their blog posts from just one piece of content. This thing generates it in like two seconds using chat GPT. So anyway,

9:42  

I’m so excited. Hope you guys have a great week again. This is sponsored by Berry’s B, E, R, R, I, E, S, dot, i, c, U, slash therapist, there’s a code. Was it 50 from Kim? I think is the code you get $50 off your first month. Yeah.

10:00  

Use berries to write your progress notes, your HIPAA compliant progress notes, and there’s a lot more coming with them too. I’m really excited to keep you guys updated over the next couple weeks, with all the awesome, amazing advancements they’re putting into berries, like every day they’re doing updates, I’m really excited. I’m making a new video about the my formats option where you can put different note formats in, you can click the learn button. It’s super easy. It remembers your format, and then, depending on what type of session you’re having, before you start, you click the format you want it to write the note in, and you hit record, and it’s going to just record it right there and then turn it into the note format that you chose. So if you have a note for couples, or a note for play therapy or a note for EMDR. We use different notes for different things, intake notes, anything you can teach it with the learn button, and then always use that format from here on out. So it’s amazing, because I know all of us have different notes that we use, and we don’t always want like the exact format that Barry’s automatically puts out. So this is a super cool feature I’m going to try to make like a tutorial. I’m sure I’ll share it in the group so you guys can see it. I hope that helps. Let me know if you guys have any questions later, if you watch this later, and I’ll see you next week for Ask Me Anything, AI, bye. Guys, bye.