13. The AI Advantage: Boost Your Therapy Practice’s Online Presence with Expert Tips from Chris Morin at Moonraker.AI

In this episode of “Run Your Private Practice with AI,” I had the pleasure of speaking with Chris Morin, the founder of Moonraker.AI. We explored the transformative power of AI in SEO and website management for therapists.

As a multi-passionate entrepreneur, I shared my personal challenges with maintaining a clear and effective website. Chris’s expertise with AI-driven SEO has been a game-changer for me. We delved into the evolving landscape of AI in search engines, including tools like ChatGPT, and discussed the importance of human oversight in the era of AI-generated content.

Chris provided insights into how AI can streamline mundane tasks and enhance the efficiency of therapy practices. However, he also stressed the value of human intelligence in the loop. We also touched on the potential future of AI in content creation and search optimization, making a strong case for why therapists should embrace these technologies.

Key Points: 

  • AI for SEO and Website Management: Chris Morin discusses how Moonraker.AI uses AI to optimize websites for better client engagement and SEO performance.
  • AI’s Role in Modern Search Engines: They explore how tools like ChatGPT are revolutionizing search by providing quick, relevant answers, and how this impacts traditional search engines like Google.
  • Human Oversight in AI Use: Emphasizing the need for human expertise to ensure AI-generated content remains relevant, accurate, and valuable, especially in the therapeutic field.

About Chris Morin

Before marketing, Chris was a massage therapist for over 15 years, providing chair massage to local businesses. That work connected him to countless wellness providers and he had the opportunity to experience firsthand their deep desire to be of service in a world that desperately needs healing.

Chris also witnessed how so many amazing practitioners struggle to connect with the clients who need their services the most. A highly intuitive group, many feel that digital marketing is overwhelming, causing them to avoid taking the necessary steps to establish an online presence.

His goal is to help therapists and wellness providers boost their online visibility and connect with their ideal clients so they can build the practice of their dreams.

He encourage you to check out his free resources, and don’t hesitate to book a call as he would love to speak with you!Chris Morin’s Website: moonraker.ai



All right. Dr Ben whites, thanks for joining us today on the happy whole you podcast, and


thank you for having me. I’m happy to speak with you and your audience. Well,


we are. We were talking right before, and I haven’t had a guest to talk about functional medicine. We


were also talking about autoimmune management. But before we dive into all the goodies that you have to share. Can you just share with everyone a little bit about yourself, why you got into the work that you do, what inspired you, and just a little bit about who you are?


All right? So I’m a chiropractor and functional medicine practitioner, and I’ve been involved in healthcare for 35 years, little more than that, and I’ve always been interested in what we can do to help people become healthier and prevent diseases. And I was never happy with the conventional medical model, which is you wait until someone’s sick and then you prescribe a drug to manage the symptoms, and then when those symptoms get worse, you add in additional drugs, and you basically manage this card as it steams down the hill. And eventually, when it crashes, you say, Oh, well, we’ve done everything we could.


Yeah, I can definitely get in to, you know, one drug after the other, after the other, after the other.


So, you know, I’ve always said to myself, wait, this doesn’t make any sense. And then, of course, you see the costs with handling healthcare that way. So there’s got to be a way to help the body to become healthy. Our bodies are remarkable. Have remarkable abilities to heal themselves. If we can just give our bodies a little help. So, you know, the functional medicine message has always been very appealing to me, and that can be summarized as, what do we need to give the body so that it can help itself to heal, and what do we need to take away that’s impeding its ability to heal.


I love that. So it’s getting to the root and going to the foundations of health for someone to restore. Absolutely. I love that. Yes, very good. So when you see a client like, what are you? What are you seeing? A lot of right now in or in 2024 so depending on when you listen to this podcast. But podcast, but what are you seeing? A lot of right now. People need support with


I mean, I see a lot of different conditions, but you we decided we were going to talk about autoimmune diseases. So why don’t we focus on autoimmune diseases? And because these diseases are very common today and are growing. There’s over 100 different diseases that can be categorized as autoimmune, and there’s many other diseases, like cardiovascular disease, that have an autoimmune component.


And so can you explain to everyone what is autoimmune? For those that may be curious, they’ve heard the word, but they’re like, but I don’t really know what that is,


absolutely so our immune system is the way that we fight off problems, bad guys, things that attack our body. So our immune systems really are designed to fight against pathogens. So we’re talking about bacteria, viruses, fungi, parasites, etc. We just lived through this pandemic where we were asking our immune systems to play a role. And what happens in autoimmune disease is that our immune system, instead of attacking these outside foreign invaders, starts attacking our own cells. And that, why would this possibly happen? What’s gone wrong when our body’s attacking ourselves? And so there’s several different mechanisms. The most common one that’s talked about the most is something called molecular mimicry. So what that means is that the immune system, which is trying to attack a bacteria. It recognizes our own cells, tissues and organs, as foreign, and that’s because it’s attacking, let’s say we have a food that irritates our immune system. It’s a creates an allergy or food sensitivity. So the immune system will create an antibody against that food, whatever it is, let’s say it’s gluten or soy, and then if there’s a structural protein in the body, let’s say in a thyroid that is close enough in amino acid sequence, in structure to that gluten molecule, then those antibodies will cross react and attack the thyroid gland, and then they’ll damage the thyroid gland, and then the person will come in with Hashimotos thyroiditis, which is the main cause in like 95% Of the cases in the United States of hypothyroidism. So


it’s like the body is getting confused. So why do you think more people are having autoimmune Where do you think this is coming from? Well,


there’s a lot of thought about something called the hygiene hypothesis, which is the fact that because we try to be so hygienic, because we making sure that we’re using antibacterial soaps and cleansers, and we’re making sure we try to keep our kids from playing in the dirt, and lot easier to just throw them in front of a computer screen or an iPad or something like that. And so we’re not getting exposed to bacteria and pathogens from early on. And so that’s believed to be one of the mechanisms. It’s, you know, yeah, of course, I get the whole hygiene thing, but it’s good for our immune system to constantly challenge with bacteria. The reason why people get sick is not because they got exposed to a bacteria or a virus. It’s because their immune system wasn’t effective at fighting it off. So it’s important that we get exposed to a certain amount of pathogens from early on, and people who say, get raised on farms, have fewer autoimmune diseases because they’re getting exposed, you know, with their interactions with the animals and the dirt and all the other materials. They’re getting exposed to lots of pathogens, bacteria and viruses, and immune system fights it off, and that’s what’s supposed to happen. The goal is not to live in this hygienic world with using, you know, wipes and being covered with masks and everything else.


Yeah, so, so really, autoimmune can start from a younger age. So what do you think about like people that have more kids are born C section now than ever before, because everyone wants to plan their life antibiotic ideas. Yeah. So do you think those also play a role in the autoimmune like, how many if you were C section, how many antibiotics you’ve been on, anything like that? Have you?


Absolutely, there’s no doubt we know that people born kids born by C section, have less diverse microbiomes. We have all these bacteria that populate our gut and our skin and our vagina and our eyes and our nasal cavities. And the microbiome is crucial for our health. And so how do we get those bacteria? Well, it starts as we’re born, as we’re coming through the womb, and so when you bypass that natural process, we end up being born with less diverse microbiomes, and we have a much higher incidence of gut problems and leaky gut, which allows toxins to get into the system and creates all sorts of problems with digestion, and it’s definitely the case that natural vaginal deliveries are going to make for a healthier microbiome and healthier immune system. Taking antibiotics destroys our microbiome, and we throw around antibiotics all the time, and many times, this is because the person has a viral infection that hasn’t gotten better. And a lot of people in their mind, if they haven’t gotten better, then they need to go to the doctor, and if the doctor doesn’t have an effective way to combat viruses, which we don’t. They give you an antibiotic, essentially, you know, this screw is loose, so here’s a hammer. Hit it with a hammer. You know, when do they ever say, well, let’s see you have this sinus infection. Let’s culture the germs in your sinuses, and let’s see, and if it’s a bacteria, then we’ll consider prescribing antibiotic. No, here’s an antibiotic. And yeah, most of the time they have a viral infection, it doesn’t affect the course of the illness. They’re convinced it helped them get better. Doctors have nothing else to do so that if they if they hand you an antibiotic, you’d say, what the hell I come in here for?


Yeah, so antibiotics are not working for viruses. And then if a doctor gives it to you, because you know you’re not getting better, there’s also a 30% placebo effect that could happen. And plus, the virus is going to run its course, so you’re naturally going to get better eventually. And then we have


all these bacteria that are resistant to antibiotics. So we have antibiotic resistant strep, which is, you know, creating all sorts of problems.


Yeah, yeah. It’s a slippery slope with antibiotics, for sure. So what it can? What can people do to, you know, maybe they were born C section. They can’t change their past. Maybe they weren’t breastfed. Maybe they were on a lot of anti. Products when they were younger. Now they’re adult, and they’re waking up to this. What are some tips you have for people to actually restore their microbiome naturally? Well,


all the things you need to do to promote your health. So which means to get good quality sleep, which means to exercise regularly, which means to be eating healthy. And of course, you know, we have massive debates about what a healthy diet is, and it’s constantly changing. But from a moderate perspective, I think a modified Mediterranean diet that includes lots of different colored vegetables and healthy fats from olive oil and avocado and quality proteins from lean meats and fish and nuts and seeds and legumes, I think, is going to provide a really good in terms of during the microbiome. Number one, we have to stop doing things that are destroying the microbiome. So stop using any bacterial soap, it’s damaging. It’s harmful. Just use regular soap. That’s all you need. Any bacterial soap hasn’t actually been shown to be any more beneficial. Stop using harsh cleansers that have antibiotics in in them. Stop using spraying your lawns with pesticides. Stop spraying your homes with pesticides. All those things get into your body and destroy your microbiome. So first, stop destroying your own microbiome. Yeah, to improve the microbiome, we need to feed the bacteria with lots of healthy fiber, and these come from many natural foods like legumes and vegetables and nuts and seeds, and we can consume fermented foods like Kimchi and sauerkraut, and these contain probiotics. And then we can also add supplements of probiotics. And then there’s prebiotics, which are basically the various forms of fiber. And then we have postbiotics, which are polyphenols, and these other colorful Ido chemicals that are found in fruits and vegetables. Yeah,


so eating a diverse diet is really important, and we can all get in that routine of eating the same things over and over exactly,


eat the rainbow, go to the natural grocery store and look for organic vegetables that you haven’t eaten before, and just stop eating the same, you know, one or two vegetables and having one vegetable with a meal that’s not eating a diverse diet. You should have three or four different vegetables, different colors with each meal. Think of every meal as how can I get more vegetables, as well as quality protein and healthy fats in Yeah,


I know when I talk to people, I’ll ask them, How many vegetables do you eat ever at each meal or in a day, or how many fruits? And it’s interesting, like, it’s they’re like, well, maybe I eat maybe one or two vegetables a week. Like, this is very common, and I know a lot of people are listening. You guys are doing a much better job than the average American, and the average American’s eating only about 15 grams of fiber a day, which is your prebiotics, which is what feeds those microbiomes. So, yeah, fiber. I always say, like, the two staples I look for is the fiber and then the protein, because I feel like, as a woman, I don’t get enough protein. And then I’m always like, okay, and I always like looking for good fats. Like, if I could do those three things, the first two are really good. And then I throw in the fat thing, I feel pretty about what I’m putting in my body. So by


the way, did you hear the news? There’s just a new report out by the folks who produce the US Dietary Guidelines. Ultra processed foods do not lead to obesity. We’re all confused about this. You’re actually good for us. These are the people that are producing the US Dietary Guidelines. Really


that that is a flat out lie. How unbelievable. How is that even possible? You know, in a lot of packaged foods like have wheat in them, and the wheat in America is sprayed with folic acid and glyphosate, glyphosate, yeah, and most people can’t process that. And then if they have the MTF, HRG, and they have an issue with that. I mean, this is, this is, see, this kind of information gets put out there, and people think, like if they’re eating to that guideline, then they’re doing good, and this is what’s being taught at school. So now that they have that, I Yeah.


Some other news. When we talk about eating a rainbow, we’re not talking about Fruit Loops.


Oh, my gosh, I know. Oh, that’s fascinating. Wow. Yeah, yeah. This is why we have to ask questions and have our own brains. Yes. We can’t just be told things, because that’s not always so Okay, so they’re saying that processed foods do not lead to obesity. This is, did you just Am I hearing this correctly? Yeah,


the reason why we’re overweight has nothing to do with the fact that we’re not exercising and we’re not eating healthy foods. It’s because we have an ozempic deficiency.


Oh my gosh, I can’t this is, oh wow, yeah. Okay, so if people are out there and they’re have, what are some signs that maybe your immune system is working against you, which it’s not supposed to do, but in terms of autoimmune like, what are some signs that your immune system is working against you? And people might be like, Huh? I wonder if that’s me, what would they be starting noticing? You


know, unfortunately, there’s no real clear signs, because this leads to inflammation, it leads to dysfunction, and you know so. But the bottom line is, if you have an autoimmune disease, and you might not know, you can ask your doctor, you can look it up, but you know, the most common autoimmune diseases are both thyroidism, so that’s probably the most common one. The most common gi disorder is something called IBS, irritable bowel syndrome, and there’s actually a big autoimmune component in that, and there’s a whole series of other autoimmune conditions. So we have things like rheumatoid arthritis, and we have Crohn’s disease, and we have, there’s a huge number of autoimmune diseases that people are dealing with, including the neurodegenerative diseases. So then the question is, what are we going to do about these? And what is the answer from the conventional medical world is, well, here’s a drug that’s going to block part of your immune system. Take this TNF alpha medication like Humira, you know, and these are some of the biggest selling drugs in America. So we’re going to combat autoimmune diseases by suppressing the immune system. Are we shocked that we didn’t do well during covid When millions of people are taking drugs to suppress your immune system. Yeah. No, that couldn’t have been a factor. Yeah,


oh my gosh. So


from a functional medicine perspective, instead of just blocking the immune system, let’s see if we can figure out why the immune system has gone the wrong direction. So we need to look at some of the triggers for autoimmune disease, and these tend to come down to three main categories, and these are food sensitivities. These are exposure to toxins, and these are exposure to chronic infections. So yeah, most of us don’t realize that once you get infected with the virus, that virus tends to stay in your body at some low level, or else you have antigens or antibodies to it that stay in your body for a long period of time and and the the they can get reactivated, in fact, long covid, which is something that’s happened to millions of people, is because the SARS cov one virus has reactivated the Epstein Barr Virus, or a couple of other viruses that are very common. And once that happens, you create antibodies to that Epstein Barr Virus. Then those antibodies cross react to your own tissues. So let’s let’s see based on someone’s history, and then doing the right detailed testing, can we figure out what some of these triggers are, and then let’s see what we can do to eliminate them so the immune system calms down, so we don’t need to use drugs to block the immune system.


Yeah, yeah. And I would actually throw on a fourth one. This is just my subjective feedback based on the amount of clients that I see, but I find that a lot of a high percentage of women that I see that come in and they say they’ve been diagnosed with the autoimmune disorder, usually are struggling with some type of mental health issue, and then I also see a high percentage of them have breast implants. So this is, again, just my subjective this witnessing, seeing clients for the last six years, and I’m like, hi. I wonder if there is a correlation there. And I do believe that between trauma and emotions, I believe they get stored in the body, and they weaken tissue over time. And that’s some of my work that I do with energy medicine, and I believe that those impact the biochemistry of the body. And so, you know. Know, it’s, it’s, it’s this whole chain reaction of events that that are happening. And if I think, if we bottom line it, it comes down to, like you’re saying, you know, the what we’re exposed to, the chemicals, our microbiome, our stress levels, like, we have to get back to the basics. Like the basics are so important when it comes to health, playing outside, getting sunlight, eating nutritious foods, having positive conversations, you know. And I think we, we think it’s some like miraculous thing that we have to do to heal our bodies. And it’s like, ah, we just kind of gotta go back to the basics, you know, but, yeah,


breast implants are definitely a source of toxins that enter our bodies, and even the saline ones are packed in silicon containers, and that is affecting your skin and getting into your bodies. And you know, I think that there’s this thought that they’re safe, and I think that they’re really not. Yeah,


I actually, I had mine removed three or about three years ago, we just did, actually, a segment hasn’t aired yet. We did a new segment on this a couple weeks ago, myself and a couple other gals that had their breast implants removed. And I thought in my early 20s that, oh, if I do this, it’s safe because it is saline. I was never told that there was silicone in us. I was on like I was on mental health medications. I There was no reason why a 2223 year old should have been able to go and go under the knife and alter, like, alter my body. The only thing I was told is, oh, yeah, you’ll have to just get these replaced. And yeah,


so they’re telling you they’re guaranteed to leak, right?


Yeah, because you have to get a replace. But you know, when you’re you’re not even thinking of that. And then, yeah. And then it was interesting, because when I went to go get them removed, I went to multiple doctors, and I was having more joint pain than I had ever had in my life. And I was like, This doesn’t make any sense, because, I mean, I have with my Wellness Center, I have access to so many wonderful tools, and I eat healthy. So for me, it wasn’t computing of why my body was feeling the way that it was, and it was progressively like getting a little bit worse every year. So then I did look at the implants, and every doctor I went to when I told him I wanted him out, tried to talk me out of it. They’re like, Oh, well, you know you’re gonna be flat and you’re gonna do it was all like, based on how I looked. And then I would add, well, what does your husband think? I’m like, Who gives a What my husband thinks? Like, I want these out. What is the safest, most effective way to do this? And when they took them out, one of them had mold in it, wow. And that my body was encapsulating the implant because my body was rejecting it, because I had the tissue tested. And I want, I’m like, I want pictures of my tissue. I want pictures of the implants. I want the implants when I leave here, and I want the results. And my doctor confirmed that, yeah, your body was trying to get rid of your implants. It was rejecting that


absolutely. Mycotoxins are one of the toxins that are common triggers for autoimmune disease and and then the breast implants. A lot of times, the capsule gets attached to the inside of the body, to the chest wall, and it’s very difficult to scrape it off a lot of times,


yeah, yeah, yeah. It was, I mean, it was, it was a major procedure. I mean, it was, it was very expensive. It was a major procedure. And you know, for women out there that feel like their breast implants are making them sick, you’re probably right, and the fact that insurance doesn’t cover to have them removed is wrong, so wrong. It’s like, we don’t deny medication to a type two diabetic when they’ve chosen to put bad things in their body and get type two diabetes. We don’t, you know, refuse someone who has lung cancer because they’ve been smoking their whole life. We don’t refuse them treatment with their insurance company.


Oh, they try, so especially when we had pre existing conditions. Oh,


yeah. But it’s just, it’s just fascinating, because women have to jump through hoops for this. And people, they say, Well, you chose to, you know, put that in your body. Well, you know, we all choose to do things and it during the time. We think it’s okay, we think it’s safe, and then come down the road, we realized that, yeah, that wasn’t safe. And I was never told what, you know, ingredients were in this. I was never given that black box warning, which, I think they didn’t even start doing black box warning for breast implants till 2020, or 2021, I mean, what medical device gets to be implanted in somebody’s body? Because it is considered a medical device, and not being told the side effects are what’s in it. I mean, it’s just, it’s insanity. But anyways, nevertheless, I see a lot of women that correlation between mental health challenges and breast implants with being diagnosed with autoimmune and I just find it interesting, absolutely.


And you know, the mental health issue goes both ways. You know, I see a lot of patients with depression. And anxiety, who get better when they clean up their diet and balance out their micronutrients and get the right essential fatty acids and balance their blood sugar and do all the things we know that’s going to make their body work properly or closer to optimal.


Yeah, it comes back to those basics for sure. So Dr Ben, what would be the like if you had three tips to give people to just like, shift their overall trajectory of their health? What would those three tips be? Or maybe, what are your non negotiables when it comes to your health?


You know, I’m I tend to be pretty rigid on following my program, so it’s one of the reasons why I’m not very fond of traveling. But I think food has to be. Number one, you’ve got to eat healthy, and what’s healthy? And number two, you got to get your exercise in. And number three, you got to get your sleep in.


Yeah. Goes back back to those basics. What is your what’s your favorite food? What


is my favorite food? I don’t know. I have a favorite food. I love avocado. I love extra virgin olive oil. I nuts. You know? I love having my omelet in the morning, because I look at eggs as this great vehicle for getting all these vegetables into my self in the morning. So I think breakfast is so important. Unfortunately, today it’s become common to try to promote your health by skipping breakfast. This is now called intermittent fasting. It’s interesting. I’ve been involved in this world for 3540 years. And I remember when the reason we were being told, the reason why everybody was That was because it was skipping breakfast. And years we told everybody they had to eat breakfast. And then about 10 years ago, all of a sudden, the key to being healthy is to skip breakfast. Don’t eat until noon. Yeah, I know that is helpful for some people, but for me, it’s never worked in so I end up having at least five or six different vegetables in with my eggs in the morning. So that’s one of my favorite meals.


Yeah, I love that. Yeah. I always say though there’s no perfect diet for anyone, because what, but you’re sensitive to may be different from what I’m sensitive to, and it could change over time. Yeah, exactly, exactly. So, yeah, I and that’s, and I think that people are so confused when it comes to nutrition as well, because of advertising and because of, you know, the the stuff you just read to us, I mean, that’s, well,


you know, you have to understand, when it comes to the studies that are supposed to validate different ways of eating, they use these food frequency questionnaires, which are the most invalid way of testing different diets. They’re they’re literally asking people, how many times in the last month, did you eat broccoli? Are you kidding me? You know they it’s so inaccurate. It’s just unbelievable. They would never test drugs or anything else that way. So we shouldn’t be testing meals and food and diets that way, either.


Yeah, oh my gosh. So much good information. Thank you so much Ben for joining us today on the happy who you podcast. I appreciate you coming on.


And thank you and those who want to get in touch with me, oh


yes, please tell us. And I’ll put this in the show notes. You guys, yes,


you can go to my website, which is D, R, W, e, i, t, z.com, Dr whites.com and you can learn more about me. Also check out my rational wellness podcast, available on Apple, Spotify, YouTube, etc, for more information about functional medicine, yes,


oh, you guys, go and follow and I’ll put all these in the show notes. I can’t


remember, by the way, my my office is in Santa Monica, California, my white sports chiropractic and nutrition office, and so we also offer chiropractic care for musculoskeletal conditions as well as functional medicine nutrition consultation, so you could see seek me out there. Awesome.


Thank you so much for joining us today, and appreciate you sharing your knowledge. And thank you.