Thinking Bigger About What AI Can Do for Therapists with Claire Feldman
It’s easy to think you already know what AI can do for therapists, until someone stretches the idea further than you expected. In this episode of Run Your Private Practice with AI, I sit down with Claire Feldman, a therapist who specializes in binge eating and ADHD, to talk about the tools and workflows she’s built into both her private practice and her mentoring business.
We get into everything from automated newsletters that write themselves to AI tools that assess a website’s visibility, plus the interactive lead magnets that are replacing the PDFs nobody finishes anymore. If you’ve been using AI for the basics, this conversation might have you thinking bigger.
AI Tips You Don’t Want to Miss:
- How a scheduled Claude task pulls fresh research and drafts a branded newsletter automatically.
- Why Claude’s MailerLite connector can build and launch an entire email sequence for you.
- How Claire turned a six-week course nobody finished into short, interactive lessons.
- What an AI visibility assessment tool for therapists actually does.
- How deep research helps catch blind spots in how you’re showing up online.
Connect with Claire Feldman:
Website: https://www.prosperinprivatepractice.com/
Instagram: https://www.instagram.com/prosperinprivatepractice/
- Instagram: @thetravelingtherapist_kym
- Join the Clinical AI Club: www.clinicalaiclub.com
Sponsored by Alma: www.helloalma.com/kym
Sponsored by Berries:www.heyberries.com/therapists
Sponsored by Auralink Pro: Start your free trial and use code KYMTOLSON for 20% off www.auralink.com/pro
Transcript:
[00:00:00] Kym_: Hey, everybody. Welcome back to another episode of Run Your Private Practice with AI. This is the, I think, third installment of me actually having a guest on the podcast, so I’m excited about that. I reached out to members of the Clinical AI Club and the TheraAI Hub that I think are doing amazing things, and I’m bringing them on the podcast because really I want them to share what they’re doing to maybe inspire you so you can hear all the cool things you can do with AI.
[00:00:26] So Claire Feldman is here with us. You guys might already know her. Um, I just was invited to a summit that Claire hosted that was just talking about the state of private practice and all things private practice, and AI was included in there, and I got to speak about that. So I was really honored that you invited me, Claire.
[00:00:44] Thanks for being here. I’d love if you would just introduce yourself and tell everybody just a little bit about you and, and what you’re doing.
[00:00:52] Claire: Oh, no problem, Kim. And thank you for having me here, and I’m so excited that you actually said yes to the summit.
[00:00:58] Kym_: Oh my gosh!
[00:00:59] Claire: when I contacted you, I didn’t actually expect that you would come back and say yes. I was like, “Yay.” I couldn’t believe it when you said yes. So I was really delighted to have you as part of it, because actually there’s nobody else having these conversations, and it felt like it was such an important conversation to have.
[00:01:16] So, uh, and the feedback around it was brilliant, so really glad that you, you took part in it. Um, my name is Claire, and I’ve been a therapist now for about 14 years. And I try as best I can to divide my time between still having a private practice. It’s a small private practice. It specializes in eating disorders, specifically binge eating.
[00:01:37] I work a lot with binge eating and kind of the niche within that is, uh, midlife women often who are ADHD, um, either diagnosed or suspect that they’re ADHD. And then the other half of my week, I focus on mentoring. Um, and I have a membership for therapists as well, and that’s how I came across you and the work that you’re doing.
[00:01:57] Um, and that is really focused on helping therapists to grow their private practices and have sustainability in their private practices.
[00:02:06] Kym_: Yeah. Oh my gosh, I wanna dig into all of that. So I, I do, I do like to ask before we get into everything you’re doing, like what, what was it that drew you to join the memberships, the Clinical AI Club and the The- or the Thera AI Hub? I think you’re in both, or are you just in
[00:02:20] Claire: I’m in the clinical, Clinical AI Club. Um, honestly, it was because there was literally nobody else, um, that was doing it. So I first started using AI I think a couple of years ago. I was using a platform that was a paid platform. Even, I think it might have even been before, like, ChatGPT became a thing.
[00:02:41] So I was using this platform, and then everybody started talking about ChatGPT, started using it, got super excited at all the things that I could do with it, but nobody else around me seemed to be excited about it. Um, I’m in Northern Ireland, and I’m, I’m trying to look around to see is anybody else having these conversations?
[00:03:02] Is anybody else using it? Is there anybody else in the therapy field using it and seeing, you know, what’s possible around it? And there was literally nobody. And then I came across you, and, and I thought, “Oh my God, this is, is brilliant.” ‘Cause I think– I don’t know if you kind of feel this way, but I have a lot of ideas, and I get excited, uh, about things, and I can see the possibility in things, and I think I’m quite good at seeing where things might go and spotting where changes might go.
[00:03:32] But it’s hard to have the confidence to pursue things and do it if you don’t have somebody else, you know, evidence that somebody else is doing it. So I was so delighted when I ki- when I came across you to see, oh, somebody else is actually talking about this, and talking about it in a positive way, ’cause there’s plenty of anti-AI conversations going on.
[00:03:54] So it was good to see someone’s talking about it in a constructive way.
[00:03:57] Kym_: Thank you. Yeah. Oh, that’s, that’s amazing to hear that perspective. You know, ’cause I, I don’t oftentimes know how people find me or what they were already doing before, but it is a refreshing space, I think. Like, just before this call, we had a co-working meeting in there where we were, you know, just all kind of working together, and I was kind of guiding the members and helping them where they were stuck.
[00:04:17] But it’s so much fun to just be in there and be like, “Oh, you wanna do this? You wanna do this?” Like, “How can we do it?” Like, “Let’s figure out how to build this thing out.” It just… I, I’m addicted to it, really. I just think it’s the funnest thing ever.
[00:04:30] Claire: And I don’t know, I don’t know if it’s, um, ’cause you’re in America or if it’s a UK thing. I don’t know if it’s like a cultural thing that it’s different or maybe it’s just that I haven’t, I’m not in the right circles as of yet. It just feels, uh, it’s a little bit, there’s a lot more maybe hesitation.
[00:04:44] There’s a lot more caution around it. And so, yeah, discovering you and that excitement around what can be created, I think was just so important for, for me to say, “Actually, yeah, this is okay.”
[00:04:57] Kym_: Yeah, there’s definitely, um, like a very negative culture, especially in the Facebook groups around the therapist Facebook groups around like, gosh, if you even mention AI, you are gonna get it. I mean, you
[00:05:10] Claire: Oh, yeah.
[00:05:11] Kym_: gotta have tough skin really to be able to, to be like you or I, like really promoting it and being public about like we’re using this all the time for everything.
[00:05:20] Um, you’re gonna get, you’re gonna get pushback no matter what.
[00:05:25] Claire: Uh, and it’s very frustrating. Um, and I think probably if I’m honest, I’ve, I’ve held back a little bit in talking about it for fear of that kind of attack that happens, ’cause I see it. You mentioned something about like in Facebook groups, people, you know, complaining about AI flyers and things like that.
[00:05:40] I see that all happens over here in our Facebook groups as well. Um, and I’ve probably held back a little bit, but I’m trying to now just actually I’m owning this and finding my voice around it and, and helping other people, I guess, to see what might be possible, because it’s such a shame that people aren’t seeing beyond, you know, flyers, conversations about flyers
[00:06:00] Kym_: E- exactly. Oh my gosh, yeah. I mean, and you and I know, I mean, we, we build, build, build, so we know the, the possibilities are really endless with it,
[00:06:07] yeah. So, um, something that just came up in the co-working meeting, everybody in there was like, “I’m ADD, neurodivergent.” Like, we d- we were all like, “Yes,” and we can’t keep up with anything.
[00:06:20] We’re building and, and doing all this stuff, and it’s like, it, it’s super helpful, but also it’s kinda hard to keep up with like, like this AI and this AI and what I’m building here and doing over there. Um, so I just wonder, like, y- using AI, right, with somebody that coaches people with ADD, have you found it’s more helpful, less helpful to, to bring AI into the picture?
[00:06:42] Does it make it more stressful once you start, like, losing things like I do all the time? I lose
[00:06:46] Claire: Yeah. Well, I think like from a personal perspective, like that is me 100%, that it’s like, “Oh, a new idea. Oh, a new idea.” And then I’m done, and I, I’m jumping between ChatGPT and Claude. So like whilst I’m, I’m in absolute wow at the things that I’m able to do and the capabilities and the tasks that it can do for me, that just would not be possible for me to do myself or that I would have to pay somebody and outsource, whilst that is amazing, I think the danger for me and the thing I have to watch out for is I’m still then getting overwhelmed sometimes because I’m trying to do too many things and too many ideas, um, at once.
[00:07:23] So I totally need to keep a check on that myself. I think as for like the, my, my clients in, in private practice and, and ADHD, um, at the minute, I think it’s just been more what I use AI for is I love creating like really, like personalized resources for them that really work. Obviously, with no client data or anything like that going in.
[00:07:48] But I love that there are specific things for my ADHD clients that they love, like little visual cues and little kinda checklists and, and prompts and things that are really, really helpful for them. So I, I think, you know, that they really value those and appreciate those. So I like being able to do it for things like that.
[00:08:06] Um, I also have, um, on my website for my private practice, like a little mini course. Um, and that was really good ’cause I had like a six-week program on there, and people’s attention spans. Nobody, nobody is going, you know, going through six-week programs anymore and completing it. So I took like all the transcripts, videos, you know, everything, all the content from that six-week program.
[00:08:29] That goes into ChatGPT and, and helped me, you know, break this down into like bite-size lessons, interactive PDFs, like short things that, you know, people can actually get through. Um, so that’s probably I’ve used it more for things like that, um, in my private practice. I would love to create an app
[00:08:50] Kym_: Mm.
[00:08:52] Claire: for, um, people that struggle with binge eating who are ADHD ’cause there’s lots of kind of, there’s lots of food tracking apps and things like that, but I don’t think there’s anything that’s tailored specifically to ADHD.
[00:09:05] So I would love to do that, but that’s just something that it needs more thought ’cause obviously it’s eating disorders, it’s clients, so, um, it will need probably some involvement with a developer or something else. But that’s what I would like to maybe explore for my private practice, and I think especially for ADHD clients, something like an interactive app that they can use I think would be brilliant
[00:09:29] Kym_: Amazing. Yeah. I don’t, I don’t know, um, I guess since you’re not in the Thera.ai side, I built out a micro app developer skill. I don’t know if you saw me talking about that at all, but I’ll send it to you after this if you want it.
[00:09:41] Claire: Yes.
[00:09:42] Kym_: it’s…
[00:09:42] Claire: Not more things.
[00:09:44] Kym_: Yeah, I know. I know, I know. But it, it’s so good ’cause it basically interviews you- interviews what you’re talking about, and then it gives you a prompt for the app that you wanna make.
[00:09:54] After it interviews you, it gives you a prompt, and you could take it over to Manus to build the, the micro app out, or, um, Replit or Base44 or one of those if, if… Or Lovable, if you wanna use one of those. Um, anyway, I’ll send it to you because
[00:10:10] Claire: Yeah, and I’m thinking I could probably like build something like that I think for my clients, but I would also love to build an app that could be sold, like a subscription app. And that’s probably something I would want to maybe hesitate and think a little bit more around, ’cause obviously there’s gonna be more to that.
[00:10:27] But, you know, that’s sort of– it’s on the long-term plan.
[00:10:30] Kym_: That’s so, that’s so cool. Yeah. That’s very exciting. Yeah, and launch- it launching it like on the app stores and all of that.
[00:10:37] Claire: Yeah. Yeah. And, and like who would’ve thought, like these are kind of conversations that we could be having as therapists. It’s like thinking beyond the one-to-one model and thinking about other ways, like a subscription-based app, like something like that. I think that’s just so exciting.
[00:10:54] Kym_: It’s so exciting. Every day there’s something new. I’m like, “Oh my gosh, if I had 12 hours today, I would totally just be exploring that right now.”
[00:11:03] Claire: I think that’s the problem, isn’t it? It’s like something new is coming out and, and finding the time then to, to play around with it and to see what it can do and see if it’s something that’s worth kind of your time. It’s, uh, there’s too many things
[00:11:15] Kym_: Yeah, absolutely. We were just talking in the, in the co-working session. ChatGPT just launched, you probably saw it last week, launched essentially it’s, it’s Claude Cowork in ChatGPT. A totally new interface now. It’s even got levels like, like Fable, Opus, and Sonnet. You know, it’s just, uh, like, oh my gosh, now I gotta go back to ChatGPT and, and learn that now.
[00:11:37] It’s just, it’s really hard to keep up with it all.
[00:11:39] Claire: Yeah. I’ve got used to now doing like code and scheduling tasks in Claude, and I’m like, “No, I can’t, I can’t move over.”
[00:11:48] Kym_: Mm-hmm. Yeah, totally. I know, I know, ’cause I just moved from ChatGPT to Claude, so now I might have to go back, so I don’t know. But that’s the beautiful thing with Skills. I don’t know if you’re using Skills a lot, but being able to just transfer the skills from, from AI to AI has been super helpful for me, like when there’s new releases.
[00:12:06] Yeah
[00:12:06] Claire: and I, I’ve definitely have heard you talk about that and that something is something. Again, it’s finding the time to do that ’cause initially I had been building things out as, uh, GPTs, which are really helpful. But then with members, I maybe, I have some members that are using ChatGPT, some members that are starting to now use Claude.
[00:12:25] Uh, you know, so it’s trying to think about actually they need skills that they can drop into whatever platform it is that they’re using. So again, it’s like we’re constantly trying to think about how this is evolving and, and, you know, how can we serve our members and how can we help other therapists with keeping up, I guess, with all of this.
[00:12:43] Kym_: Absolutely. And something– I was talking to the last guest about this, and this might be interesting to you too, a- and anybody listening. Like, there’s a new way to, like, when you build out skills now, you can basically put a Google link, a link to a Google Doc in the skill, and you could tell the skill to consult the Google Doc.
[00:13:02] So, um, because I don’t know if you’re running into that problem or anybody listening, but if you’re offering things like this in a membership to people offering skills, the problem becomes you might wanna update a skill because it’s got new things you wanna do with it. That’s– But you can’t because the members have already downloaded it and it’s in their system, and either you’ve gotta like do a, um, like a membership-wide update, tell everybody, and half the people don’t get the memo.
[00:13:27] Or now you can just keep updating it on a Google Doc in the back end, and the skill is trained to pull on the Google Doc. So you might find that helpful if you’re getting ready to start
[00:13:39] Claire: Yeah, amazing. That’s where I’ll just go in and s- see what you’re doing and see how you’ve done it.
[00:13:44] Kym_: Yeah.
[00:13:46] Claire: And learn from that. I feel I’m a few steps behind you, so if I can see it, right, that’s how you
[00:13:50] Kym_: No, that’s amazing. And I, you know, I never want these episodes to be like me like teaching anybody anything, but, but just I, I geek out on the stuff and it’s like, “Oh, I gotta tell you about this cool thing and this cool thing.” Um, so yeah. So I love what you’re doing. So are there certain, um, like skills already in your mind that you think would benefit your members that you’re working with, the ones that are like building private practices and that sort of thing?
[00:14:12] I’m just curious, um, like what you’re seeing right now.
[00:14:17] Claire: Well, I think that like the things that I have in there are sort of like those, um, core things that they probably need for their private practice. So there’s one that, uh, uh, GPT that is like a, a guided, um, exercise that’ll take them through a lot of questions. It’s helping to identify like their ideal client.
[00:14:33] There’s a lot– I really like that ’cause it’s like it’s very interactive, it’s back and forth, helping them to really, um, connect with their client’s kinda inner world and going on that much deeper level beyond just like demographics and that, you know, it feeling like a really natural conversation and then it really helping them to get a, like more clarity on who their ideal client and their, their niche is.
[00:14:56] Um, so I have that. I have one that helps them to draft their directory profile. Um, I have a blog writing tool, which is really good, that’s kinda been set up to have, um, SEO but also AEO in mind. So again, it will, it won’t just go and draft the blog. It will ask them a whole series of questions about their ideal client, their perspective, their unique view on things, what they want the blog to do, the objective of it, and then it will do a draft, and then the draft will be in the format that’s gonna be optimized.
[00:15:30] Um,
[00:15:31] Kym_: Mm-hmm.
[00:15:31] Claire: so I think like things like that I just think are so exciting, um, and so helpful for therapists because like if we had to do blogs before, I probably could spend half a day trying to write a blog and it would still be rubbish. Whereas now actually we can get a really good quality blog, you know, drafted and on our website so quickly.
[00:15:53] Kym_: That’s amazing.
[00:15:55] Claire: So things like that are, yeah
[00:15:56] Kym_: y- yeah, I was– and I, I was just thinking too, some of the work that you’re doing too with therapists is like this issue around like visibility, right? Like showing up like on social media and visibility and that sort of thing. So I just wonder, like in your program or just in general in your life, uh, how are you helping therapists with that piece of it?
[00:16:15] Like the needing to show up and maybe not wanting to or not feeling comfortable showing up.
[00:16:20] Claire: Yeah. Well, I think that, um, I don’t really know any therapist that loves it first and foremost, you know? So I think there’s just like a little bit of normalizing that this is a, you know, it’s not comfortable and, you know, most of us don’t really love it. But I’m also a bit of an advocate for finding a way to be visible that works for you.
[00:16:41] So I don’t necessarily preach that you have to be on social media, ’cause, like, what I think I personally see is, um, for therapists who are on social media, I think it takes up so much of their time, it takes up so much of their energy. And what I don’t like seeing is therapists that spend so much time on Instagram, and then they completely are neglecting their website.
[00:17:01] Or, like, for me, your website is your fundamental piece of marketing, and if you have that optimized for Google Search and for AI search, like that should– For me, I think that should be doing most of the work for you. Um, and yes, of course, you can bring clients in through social media, but I do think it’s, it’s harder.
[00:17:19] So, uh, my personal view is I would always prioritize your, what you own, as in your website, first of all, and then with social media, um, finding a way of doing it that works for you. Um, so usually that will be, if it’s video, you know, even just start with B-roll or something like that and just have a load of B-roll kinda stored in your phone.
[00:17:41] For people that can’t stand the idea of that, can you do a carousel? Just finding a way of doing it and getting your voice out there and sharing your opinion on something that doesn’t completely frazzle your nervous system. Um, but like I said just before we hit record, I, I think there is also other ways to be visible, and there– I think there are some ways that maybe therapists don’t tap into enough.
[00:18:05] So YouTube is one that I’m kind of quite interested in, maybe those l- more long form ti- uh, ways of being visible, maybe being guest on podcasts. Like maybe there’s other ways that you can be visible that don’t necessarily have to be tied to social media.
[00:18:24] Kym_: Yeah, absolutely. That, that’s so helpful. Do you have any B-roll tips? Because one, people listening might not even know what a B-roll is, but two, do you have any, like, strategies for, like, making B-rolls a little more comfortable?
[00:18:39] Claire: Um, I annoy the life out of my, my husband. So if we go somewhere, “Just video me. Just
[00:18:46] Kym_: Oh my God, if I could get mine to video me, he just rolls his eyes and says, “No.”
[00:18:51] Claire: Yeah. A lot of the time I get swear words and I get told where to go, uh, and it doesn’t happen. So, you know, sometimes it is, uh, like these are the most basic of things. I was away for a couple of days, you know, on holiday last week. It was literally a, the phone was set up and it was me drinking a coffee.
[00:19:11] You know? So I think sometimes we, we overcomplicate things that can, we can just make simple. So it’s me having a coffee or it’s me sitting out in my garden or it’s me sitting down at this computer. So it’s ju- I think it’s just the remembering to do it. Um, but just a couple of seconds of recording yourself just doing something in a normal everyday way, that it doesn’t have to be picture perfect.
[00:19:35] It doesn’t have to be like some movie thing. Like often I, uh, the thing I find sometimes with social media is the most simple things are sometimes the most impactful
[00:19:46] Kym_: It really is. I mean, a, a B-roll of you sipping a cup of coffee and a clever hook can go a really long way
[00:19:54] Claire: Totally. And it’s often it’s more the, the hook that you put on the video that is the thing that is gonna stop people, um, rather than what the actual video content is in itself. So yeah, I would probably just say not to overthink it and just try and capture those little moments every day
[00:20:11] Kym_: Yeah. Do you have, do you have like a system with AI for the hooks that, that you use? Like a secret system or anything that could help people? Or
[00:20:20] Claire: No, I wish–
[00:20:21] Kym_: them?
[00:20:22] Claire: Yeah, I wish I did. I tend to, um, when I’m on Instagram, doom scrolling f- far too much. Um, what I try and do is if, if I see a reel, like a therapist reel that I think is really good and it’s really engaging and I like the concept o- of it, I will generally just save those into folders, and then I’ll kinda think about how can I take this idea, this concept, and then turn it into my own.
[00:20:49] Um, and trying, uh, I think like not to– I don’t wanna start rows with people, but I think what does actually stop people on Instagram is the thing that can sometimes be jarring. Um, so today I did a post, you know, and what I put on there, um, was things that I knew were gonna be jarring for people that don’t like AI.
[00:21:10] And as much as that can feel really exposing and, um, vulnerable, it’s also the thing that gets engagement. And this, uh, the sad thing is, is that engagement is what matters on, on, you know, on social media
[00:21:22] Kym_: It, it really is. It’s like the more contrarian you can be, the, the better it’s gonna do.
[00:21:28] Claire: Yeah. Which again, it g-
[00:21:29] Kym_: with that. Yeah,
[00:21:31] Claire: goes against what we want. I, I was just gonna say, it goes against what we want to do really as, as therapists. Um, but, you know, like going back to the attention spans, people’s attention spans are so short, so unfortunately, if it’s not something that’s capturing their interest, like it doesn’t, you don’t have to make everything controversial or shocking, but if it’s not interesting enough to capture them or to stop somebody in the scroll, it’s probably not going to do that well.
[00:21:58] And again, that’s why I’m kinda thinking about, you know, more long form content or other things, ’cause obviously with social media, it’s so short, isn’t it? That if it doesn’t get engagement, if it doesn’t build in, you know, a day, it’s gone, you know, and it’s gone forever. So I just think that can be really exhausting for a nervous system.
[00:22:17] Kym_: It, it certainly is. Oh my gosh, and before we hit record, we were kinda like commiserating a little bit about, you know, it’s like, oh my gosh, it takes so much time and effort sometimes just to get a piece of content out, you know?
[00:22:30] Claire: And, and I really wish, like I, I was strategic, and I really wish I was more organized, but I just don’t think, I don’t think that’s how our brains work, that we are probably gonna be more, more likely to jump, you know, between things or go all in in something, and this gets neglected for a while and, and then we’re all in over here.
[00:22:50] But there’s no point trying to fight it, I
[00:22:52] Kym_: Yeah, absolutely. Oh my gosh. Yeah, it’s tough. I mean, I think we’re just doing good to get content out at all really these days.
[00:23:00] Claire: Yeah. Yeah, absolutely.
[00:23:03] Kym_: Yeah.
[00:23:04] Claire: you’re trying to, you’re trying to do all this alongside, like, your, your key work that you’re doing, like your membership or coaching calls and all of this sort of stuff. So I think it’s, uh, it’s a tough job being in private practice. I mean, it’s amazing, love it, but it’s also, like, it’s not easy
[00:23:21] Kym_: Yeah, absolutely. So, um, anything else you’re build- like you’re building that you think would be helpful for people that are listening, like using AI for like a, like a certain thing you do that you’re like, “This is genius. This helps me so much.” Um-
[00:23:37] Claire: Um, well, I think actually it was probably you. Everything I probably say is gonna be like, “I got the idea from you.”
[00:23:44] Kym_: Oh, that’s fine. That’s, that’s cool. That’s why I do it. I want you to take the ideas and, and use them.
[00:23:49] Claire: so it would be a newsletter. So I, I would say in terms of– So I have my private practice and I have, um, the mentoring side. Um, most of my time and energy and focus goes into the mentoring side.
[00:24:01] My private practice, it ticks, you know, it ticks over with clients coming in, and I don’t need to be too active over there. But I do have, um, a lead magnet, people sign up. So I have a, an email list, and I don’t want them to be completely neglected. So I have set up on, um, Google Alerts, um, for all kind of research around…
[00:24:20] So a lot of my clients are ADHD, binge-eating, and GLP-1, um, users. So I have Google Alerts that are all set up, and menopause. So those sort of, um, key topics are set up for Google Alerts. Um, and then Claude, um, has a scheduled task that it will do, um, once a fortnight, where it will go and pull in those articles.
[00:24:42] It’s got a full brief around my private practice, my philosophy, how I work, um, and it will pull in like the articles that it thinks might be most relevant to my ideal client. It gives me the draft, and then once I’ve okayed the draft, um, and I’m happy with the content, it then converts it into a beautiful, um, HTML newsletter.
[00:25:07] Um, all of my brand colors, design, everything, and I just literally copy the code into my MailerLite and send off the newsletter. So I like that because at least there is something helpful and relevant that is going out,
[00:25:23] Kym_: Yeah
[00:25:24] Claire: to my email list for, uh, private practice. I do a similar thing for the mentoring side, and that’s just sort of for me as well to keep on top of any changes that are happening in AI, ’cause with the best will in the world, I wouldn’t be able to keep on top of that.
[00:25:39] Um, I find deep research really helpful. Um, so if I’m thinking about like maybe creating a product or if I have an idea for something, I l- I love doing deep research on, on that particular topic ’cause it will always come back with things that I won’t have thought about or that I won’t have considered.
[00:26:04] Um, so I love it for that, and I also love it just for like expanding my knowledge around things. So for example, with my private practice, so, um, a lot of the clients that I’m maybe getting in now are people who have been on GLP-1s for quite some time, um, and are making the decision perhaps to reduce dosage or come off.
[00:26:30] And so they’re reaching out to me at that point ’cause they’re concerned about spiraling or what might happen. And although I have like a fair, you know, I, I am very knowledgeable around binge-eating and I have a fair understanding of GLP-1s, it’s also, uh, still like a relatively new
[00:26:46] Kym_: Ja
[00:26:47] Claire: area and a relatively new kind of phenomenon, the coming off or the, you know, the maintenance dose.
[00:26:53] So like deep research is really helpful for that ’cause I can go out and ask like, “What is the latest research advice or guidance around this?” And, you know, to help me just to maybe make more informed decisions around my practice or the services that I offer, just to have a better understanding of like the, the physiology around it ’cause it’s so, so important.
[00:27:17] Kym_: Yeah. Oh my gosh. I, I love all of that. Yeah, deep research is amazing. Even for like a skill, right? If you… It’s like, I wanna teach it a new skill, you could have it do the deep research, like, like especially with like social media and stuff, like what’s trending, you know. I want you to always check trending topics for the week, you know, and go out and do deep research and then come back and then create content based on, you know, what’s trending right now on the internet, like that kind of thing.
[00:27:41] Um,
[00:27:42] Claire: Yeah. I did that recently as well with, um, like, uh, AI and therapists and, like, what are the conversations that are going on out there? What are the concerns that are happening? How do I position myself in, uh, in addressing these? And it was really interesting because it, it was helping me to understand and realize that in my excitement around AI, that I’m over here, but maybe, like, for the therapist that I’m trying to connect with and reach, they’re, they’re here, but my, my content isn’t actually addressing the stuff here.
[00:28:17] So, like, that was really helpful as well in identifying, like, my own blind spots, I guess. You know, bringing in that other perspective. So yeah, so helpful.
[00:28:28] Kym_: Yeah. Oh my gosh. Yeah. Oh my gosh, the possibilities are endless. It’s so exciting.
[00:28:33] Claire: Yeah.
[00:28:34] Kym_: Um, and I was gonna tell you this about the newsletter. I don’t, I don’t know if you know this about MailerLite, but I have a coaching client, right? ‘Cause I’ve got this coaching container where people work with me for eight weeks and, um, you know, I implement…
[00:28:45] help them implement AI into whatever business they’re trying to do, like side hustles usually is what most of them are trying to do. But, uh, the other day, one of them has MailerLite, and she was like, she’s like, I… We had it write a bunch of like nurture sequences in her voice, that sort of thing, for what she was trying to sell.
[00:29:01] And she was like, “But I haven’t had time to go put them into MailerLite.” And I was like, “Wait a second, Claude’s got a MailerLite MCP connector.” Um, and it, it literally, we told it to take the whole sequence and go set it up in MailerLite, so it, it took all the HTML emails, put the sequence in, set the, the reoccurring, you know, like deliver this every seven days or whatever.
[00:29:24] It picked the right group to put it in and all of that, and it did all that for her instead of her having to copy and paste and put all of it into MailerLite. So when you were saying that, I was like, I wonder, I, you know, I wonder if Claire knows about that, ’cause I was like, oh my God, it just did it, you know?
[00:29:39] Claire: I know, it’s crazy. I think I did, I think I did know that, but because I have two MailerLite accounts for the two businesses, I had to keep disconnecting it, so it was just easier to copy and paste. But if I was only doing one, then totally I would be doing that.
[00:29:55] Kym_: That’s so… That, it, that just blew my mind the other day. I was like, “Well, let’s see if we can do it.” And then we turned it into a skill, and then now you can just always consult the skill, you know, anytime you’ve got a new sequence. But yeah, so just, oh my gosh, all the things it can do for us, it’s amazing.
[00:30:09] Claire: Yeah. It’s brilliant. And I think the, the thing that I, why I would love, like, more therapists to maybe be thinking about this and getting excited about it is thinking about how they can maybe create, like, interactive maybe products or tools or resources or things like for their ideal client that are genuinely really helpful, but are much more likely to get engagement and completion.
[00:30:37] You know, so if we know now that people aren’t gonna download like 30-page PDFs, or we know they’re not gonna s- uh, you know, complete six-week programs, how can you use things like artifacts to create, like, interactive things that are gonna get used, you know? It’s amazing the opportunity with those.
[00:30:56] Kym_: Maybe will you tell everybody what an artifact is just in case they’re like, “What is that?”
[00:31:01] Claire: Oh God, now will I be able to expl- explain
[00:31:02] Kym_: Yeah. Okay. I’ll put you on the spot a
[00:31:03] Claire: is? So I feel like
[00:31:04] Kym_: little bit. I can try to help too, ’cause it is kind of confusing a little bit. Yeah. But yeah
[00:31:09] Claire: Yeah. So, uh, it was basically, it was something that I actually came across and bought a pack of like already done… It was like already done artifacts that were like, um, interactive quizzes, assessments, planner tools. So they were sort of already kind of pre-built. It was like really low cost and you just- I basically transferred them into my own, um, Claude, but then give it the brief around what I want it to do, um, who it’s for, give it my branding colors and everything, and then it literally just, it used the template of that to create like a branded assessment.
[00:31:46] So I have it for, um, like a, a visibility assessment, um, AI visibility assessment. So it’ll take the therapist through kind of guided questions, and then it’ll give them a score at the end, and then it’ll give them like a template of like what the ideal website layout should look like for, um, AI, uh, visibility and stuff.
[00:32:07] So it’s little things like that that are just, you know, so simple. When you’ve got something like a template like that and you just give it the brief, it’s so simple. And what I, like I love about things like that is it could literally be you just hitting the microphone on Claude and saying like, “Claude, I have this idea.
[00:32:25] I want to build this interactive tool. This is what I want it to do. This is what I want the outcome of it to be. This is what I want the user to get from this experience.” And a lot of the time it can sort of, you know, it can go and do it, and then all you’re doing afterwards is like testing it, testing the experience of it, getting feedback, tweaking it.
[00:32:45] But the actual process is so simple. It could just be as simple as asking Claude to do it
[00:32:51] Kym_: That’s amazing. Oh my gosh. Yeah. Yeah, totally. And, and artifacts are basically like, they’re just like another feature of Claude really, like what you’re talking about, like these interactive things. Like you could say like, like, “Make a calculator for me,” and it’ll make like a, you know, “Make a calculator that does this, this, and this,” and it’ll like populate it in live artifacts in Claude, and you can go in and play with it and, um, do things with it, and then publish it if you want to.
[00:33:15] You know, like share it, publish it, whatever you want to. That,
[00:33:18] that’s… It just blows my mind. Yeah
[00:33:21] Claire: And things like that could make really good lead magnets, couldn’t they, for like therapists in private practice? Just something that’s a little bit more interactive, um, to do, um, could work really well
[00:33:33] Kym_: Yeah, I made one. I’ll, I, I’ll put the link down for anybody listening, but I m- I made one actually that was like… ‘Cause I, I stumbled upon this study basically that was like talking about energy usage and AI, which i- you probably have heard is a huge, like, thing that therapists like to argue with you about in, you know, in, in the Facebook groups and everything.
[00:33:52] And I came across an article that basically broke down like the amount of energy usage, and it had all these really clever things. So it was like, you know, um, one ChatGPT query is equal to like charging or to like watching like two minutes of Netflix, like the amount of energy that it uses or something like that.
[00:34:11] So I did something with Claude. I was like, um, I wanna convert this to like how much energy it takes to write one progress note for a therapist, you know, ’cause that’s the big thing, right? I mean, if anything, if anybody’s gonna use AI therapists, I want them to be able to write their notes with AI ’cause it just saves so much time.
[00:34:28] Um, but anyway, so I, I calculated all this and then I said to Claude, I was like, “Let’s make this an interactive thing where they can get visuals,” and there’s like sliders on it and everything, and it’s literally a lead magnet to my email list, but it’s interactive. So you could be like, okay, how many like, like, like 10 progress notes is the equivalent of like brewing one K-cup o- of coffee or, um, charging your phone for 20 minutes or watching 10 minutes of Netflix.
[00:34:54] So it does this little slider based on how many like notes you wanna write, and then when you see that perspective, it’s like it’s powerful to deliver it that way. You know what I mean? Um, so yeah.
[00:35:06] Claire: yeah, good to have that information ’cause those are the kind of things that sometimes I, I get, I stumble upon and I’m not sure how to respond to those things, and I think they’re often you get so much kind of conflicting information or the resistance comes from emotion or it comes from fear.
[00:35:23] Um, so it’s good to kind of have that information so that you can respond to those kind of
[00:35:29] Kym_: Ab-
[00:35:29] Claire: questions. Yeah.
[00:35:31] Kym_: like for your, I mean, your, like my mind just goes crazy with this stuff, but like the GLP-1 stuff, like what if you had like an interactive like, you know, if your dosage is here for maintenance and, you know, what, what can you expect? And like they could play with it and see like what’s coming up, you know.
[00:35:46] Like I’m already thinking like you could make the coolest lead magnet for that. Yeah.
[00:35:50] Claire: Get out my pen, write down these ideas. But yeah,
[00:35:51] Kym_: like, “I’m gonna do that.”
[00:35:53] Claire: stuff, stuff like that
[00:35:56] Kym_: That’s cool.
[00:35:57] Yeah.
[00:35:57] Claire: fantastic ’cause yeah, people, people just, you know, the short attention spans, we want something quick, we want results, we want to understand things. And, and I don’t think that is really any different when we’re thinking about for therapists, that we want to learn, we want to digest things quite quickly.
[00:36:12] But also for our clients, can we give them tools and things that, you know, are gonna be helpful, um, and, you know, give them, you know, an outcome or help them in some way. You know, if we can do more things like that, I think that’s what, you know, is where we can use it to our advantage.
[00:36:30] Kym_: Absolutely. And it, you know, it’s making me also think of my new– the new sales page for Thera AI Hub. I made it a choose your own adventure, like interactive website sales page with the same idea behind it. Basically, it’s like I want it to be interactive and like take the person on a journey so they can see how it can help them, like to make it a more high converting like sort of sales page.
[00:36:51] So it’s just the possibilities are endless. It’s just, you know,
[00:36:55] Claire: Yeah. And think about like with those things, like would you have ever been able to have, to build a sales page like that? You know, I certainly wouldn’t. I would’ve had to have paid somebody to build a sales page for me. Now I can go into Claude, give my branding, you know, the content, the, the structure of it, and it will build a beautiful sales page in, in no time.
[00:37:19] That’s amazing. So for therapists thinking about creating maybe workshops or CPD, y- you know, courses, anything that they can create all of that in such a short period of time, where perhaps they would’ve either not done it at all or they would’ve spent days, days just trying to pull that stuff together.
[00:37:37] So that’s where it’s really exciting, I think.
[00:37:41] Kym_: Yeah. Yeah. I love just geeking out with you about this stuff. That’s, that’s– it’s my guilty pleasure is to have other, like, AI therapists on here talking about this stuff. But anyway, so amazing. So, um, I, I just like to ask when I have guests on that are members, uh, if, if somebody was listening to this and they’re on the fence about joining one of the memberships, do you have anything you would say about that?
[00:38:02] Like, you know, about joining and how it helped you, um, with results or to learn more or think differently about, about how you were doing things. I’d love for you to share that.
[00:38:12] Claire: Yeah. Well, I think with the– So I’m in the clinical, uh, AI hub, and I think the Thera hub, from what I understand, is that it’s more like the done-for-you tools. So, um, I think if you’re wanting, I guess… So I think the first thing I would say is that, um, there is so much stuff out there about AI, and it is really overwhelming.
[00:38:36] But so much of the stuff about AI is delivered by people who don’t understand our profession, or it’s often very male-dominated. So I think if you are a therapist that is interested in how does this apply to me as a therapist in private practice, then going into the clinical AI club is really helpful because you cover, you know, you cover all the basics around getting started, the ethics around it, the HIPAA compliance, like all of that stuff that, um, other people that don’t understand our profession just won’t get or, or won’t cover.
[00:39:10] So I think that is a really good place to get that kind of grounding and to see what’s possible and what things could be done. And I guess if you’re maybe like me and you like playing around with stuff and experimenting, then the clinical AI club would be for you. Um, if you want it just done for you and no hassle , then the Thera AI hub would be, would be the place.
[00:39:33] But, you know, I think it’s, it’s so important that it’s out there and it exists because, you know, it’s, it’s– otherwise it’s not available, or there could be lots of misinformation or, you know, we could be following advice that doesn’t apply to our field. So I think, you know, that’s why it’s just so important that you’re doing the work, you know, that you’re doing.
[00:39:51] Kym_: Thank
[00:39:52] Claire: You’re welcome.
[00:39:53] Kym_: Thanks. Thanks for saying that. Um, so how do people find you if they’re listening and they’re like, “Well, I wanna build my private practice and have it AI integrated and all that,” how, how do people find you and work with you?
[00:40:05] Claire: Um, so the– well, for now, probably the, the best place they will find me is on Instagram, uh, which is the handle, uh, Prosper in Private Practice, or you can visit my website, which is www.prosperinprivatepractice.com. Um, and possibly in the future it may be YouTube if I get that up and running, but for now, Instagram and my website
[00:40:28] Kym_: Love it. Thank you for taking the time today
[00:40:31] Claire: No problem. Thank you so much, Kim
[00:40:32] Kym_: You’re welcome
[00:40:36] Okay