11. Enhance Your Online Visibility: Practical AI SEO Strategies for Therapists

In this episode, Kym discusses how artificial intelligence can enhance SEO for therapy practices. She offers practical, AI-driven strategies to improve online visibility affordably. Kym emphasizes the use of AI for smart keyword integration, content optimization tailored to client needs, and ongoing SEO adjustments to keep your practice visible to potential clients.

Key Points:
  • Smart Keyword Integration with AI: Utilize AI tools for effective keyword integration in your website content.
  • Content Optimization for Client Engagement: Use AI to develop content that addresses real client concerns, enhancing engagement.
  • Ongoing SEO Adjustments with AI: Employ AI tools to continuously update and optimize your SEO strategy.
Specific Links and References for Show Notes:

Prompt mentioned in the episode, “I need your help to structure a comprehensive and engaging blog post about managing anxiety. The target audience is individuals seeking practical advice and therapists looking for resources to recommend to clients. The blog post should incorporate the following keywords naturally: ‘anxiety relief’, ‘coping with anxiety’, ‘CBT for anxiety’, and ‘mindfulness techniques’. Please suggest a clear outline for the post, including potential titles for sections, subtopics that address various aspects of anxiety management, and questions commonly asked by those dealing with anxiety. Also, include suggestions for call-to-action elements that could engage readers to interact more with the site, such as subscribing to a newsletter or sharing their own experiences in the comments.”

Transcript: 

00:00

Welcome back to another episode of run your private practice with AI. This is your go to podcast for blending therapy with technology. And today, we’re tackling a topic that could change the game for your practices online visibility. Let’s dive into the world of AI and SEO and unpack how these tools can save you a ton of money and not break the bank. I’m Kim Tolson, your host for this podcast and the creator of the clinical AI Club. Today we’re exploring how artificial intelligence can help therapists like us optimize our online presence through smarter search engine optimization strategies, and also known more commonly as SEO. This episode is packed with practical tips and AI driven insights tailored to enhance your practices digital footprint, let’s unravel these strategies together and discover how easy and impactful they can be. Now that sounds a bit techie and intimidating, don’t worry, I’m going to show you how you can boost your website’s SEO, using free AI tools and some smart strategies. All without needing to hire an SEO expert or having to invest in expensive solutions. I’ll guide you through each step ensuring you understand how to apply these techniques directly to your practices website for maximum impact. So why is SEO important for private practice owners like us simply put, it helps potential clients find us online. When someone types anxiety therapist near me, or trauma counseling into a search engine. We want our practice to show up in those top results. So having good SEO can be the difference between being found and being overlooked when someone is looking for your services when they start searching. It’s important to remember that when you have a business and good marketing is not just about being online. It’s about being visible when your business is online. So let’s get started. Alright, for this episode, I’m going to cover a few ways to use AI to help with your SEO. And next month in the clinical AI club. I’m going to go really in depth with this topic. So first things first, let’s talk about keywords. These are the terms and phrases that people use to search for services like ours, AI can help us figure out which keywords to focus on. Tools like answer the public.com, or Google special feature called people also asked are great for this and some other ones are Moz and SEMrush. Together these tools provide a wealth of information that can significantly refine your SEO strategy, and they can show you the questions and phrases that people are typing into their search engines. These insights allow us to craft content that doesn’t just attract clicks but genuinely answers the pressing questions potential clients have. It’s like having a conversation where we’re perfectly in tune with their worries and questions and then we can offer the solutions to help them understanding these needs can transform how we approach content, making it more effective and client centered. Okay, so here’s a clever trick you can use with an AI language model like chat GPT. To generate a list of relevant keywords just feed it a general description of your services, and it can suggest a range of keywords. For example, if you specialize in cognitive behavioral therapy, the AI might suggest keywords like CBT techniques, depression therapy or behavioral therapists near me. Once you have this, you can then check to see how it overlaps with the terms and phrases you found on answer the public or some of the other websites I mentioned. They all have free versions you can use to get some great information to guide you with this. Once you have your keywords you can sprinkle them throughout your website, but in a natural helpful way. This is where AI can again come in handy AI writing tools can help you craft content that’s not only rich in SEO, but also engaging and informative. Imagine you’re creating a blog post about managing anxiety. You can use AI to like help structure your posts suggest subtopics and even draft sections of content that include your chosen keywords. This ensures that your site not only attracts but also retains visitors by providing them with valuable insights and solutions. Okay, so here’s a prompt you can use to do that trick with the keywords. Write this prompt out after you do your research and see what happens. I need your help to structure a comprehensive and engaging blog post about managing anxiety. The target audiences individuals seeking practical advice and therapists looking for resources to recommend to clients. The blog posts should incorporate the following keywords naturally. anxiety relief coping with anxiety CBT for anxiety and mindfulness techniques. Please suggest a clear outline for the post including potential titles for sections subtopics that address various aspects of anxiety management and questions commonly asked by those dealing with anxiety. Also include suggestions for call to action elements that could engage readers to interact more with the site such as subscribing to a newsletter or sharing their own experiences in the comments. I know I know that’s a long prompt, but remember, the more precise your prompts, the better your outcomes would be when you’re using AI in general. I’ll share it in the show notes so you can see In writing or even copy and pasted into chat GPT, or Claude or whatever AI is your favorite. I really hope that prompt helps get you started with this. An essential tip here is to focus on quality and relevance search engines prioritize content that is genuinely useful to readers. So while it’s great to have aI assistants always add your personal touch and expertise to make sure your content is tailored to your audience’s needs. This personal touch not only enhances the SEO but also makes your content resonate more deeply with your potential clients. Next, let’s talk about monitoring how your SEO efforts are performing, which is crucial. And yes, before you ask, there are definitely AI hacks and tools for this too. Google Analytics and other free tools can track your website’s traffic and show you how visitors find your site. But AI tools can take this a step further analyzing patterns and trends in your data to suggest what’s working and what’s not. This kind of insight is invaluable as it allows you to be more strategic with your content and SEO tactics. This is something we cover extensively in the clinical AI club with data points such as tracking moods, or even PHQ nine results over time. A lot of people don’t realize that even with tools like Chad GPT, you can upload a spreadsheet and ask it to analyze tons of data points. This approach not only simplifies complex data analysis, but also helps in making informed decisions that could enhance your practices online presence. For instance, if you download website data and train your AI tool to notice that a particular blog post is drawing a lot of traffic, it might suggest creating related content or using similar keywords in future posts to keep you ranking well with the search engines. This proactive approach ensures that your content strategy remains dynamic and continually optimized for the best possible outcomes. For many of us local clients are our bread and butter. With the allowance of telehealth Of course, we are still concerned with our locality but also our states of licensure in general. enhancing your local SEO is essential to getting good referral traffic AI can help optimize your Google My Business Profile by analyzing top performing profiles in your category and suggesting improvements based on those findings. It can recommend the best keywords to include in your business description advise on the most impactful categories to list under an even suggest what type of photos or post generate the most engagement. Some AI tools like Maza locale also track user interactions on your GMB listing like clicks, calls or requests for directions and optimize your profile based on what leads to the best conversion rates. These insights are tailored to boost your visibility and attract more local clients, ensuring that your practice remains a top choice for those searching for services within your area and scope of licensure. Finally, don’t underestimate the power of social media and improving your SEO AI tools can analyze your social media performance and suggest the best times to post the type of content that engages your audience and even automate some of your postings. effective social media strategies can drive more traffic to your site indirectly boosting your SEO. By understanding the patterns of engagement on your social media platforms, AI can help you craft posts that resonate more effectively with your audience ensuring that every tweet post or share contributes positively to your overall SEO goals. Okay, so wrapping up integrating AI into your SEO strategy doesn’t just save you money makes your efforts more efficient and targeted. Start small experiment with different AI tools and always keep the focus on providing valuable content to your clients. And if you’re excited to explore more about how AI can transform your practice, consider joining our clinical AI club where we share resources tips and support each other and navigating this exciting landscape. This month I taught the club members how to use AI to create a membership or subscription service within their niche as a way to develop another income stream within their businesses. And thanks for tuning in and I can’t wait to hear how AI helps you climb those SEO rankings. Until next time, keep striving to make your practice accessible to those who need it most. This exploration into AI and SEO is just the beginning. Stay tuned for more insights that can help streamline and enhance every facet of your private practice.